Technical Lead - Salesforce

LevelShift; Chennai District; On-site; INR 4,500,000 - 6,500,000; Full time

Benefits offered by this job

Certification support

Professional development

AI marketing tech exposure

Cross-functional collaboration

Job summary

LevelShift is seeking an experienced Technical Lead – Salesforce Marketing Cloud in Chennai to architect and deliver scalable B2B marketing automation. You will drive journeys across Journey Builder, Automation Studio, Email Studio, and Content Builder while mentoring developers and aligning with business teams.

The role requires 10–15 years of SFMC experience, CRM integration, and migration expertise (Eloqua-to-SFMC), aiming to optimize campaign performance and customer engagement.

Qualifications

• 10 to 15 years of experience in SFMC design and development.
• Hands-on with Journey Builder, Automation Studio, and Email Studio.
• Experience integrating SFMC with Salesforce CRM via REST/SOAP.
• Experience migrating Eloqua to SFMC or similar platforms.
• Strong analytical, communication, and stakeholder-management skills.

Responsibilities

• Lead SFMC solution design and development across modules.
• Direct cross-functional teams throughout delivery lifecycle.
• Oversee data extensions, segmentation, and automations.
• Support migration projects and platform transitions.
• Ensure scalable SFMC implementations and best practices.

Skills

SFMC design

SFMC development

Journey Builder

Automation Studio

Contact Builder

Email Studio

AMPscript

Server-Side JS

REST API

SOAP API

Data segmentation

Leadership

Stakeholder management

Tools

Salesforce CRM

Eloqua migration

Job description

Job Description:

Are you an experienced Salesforce Marketing Cloud professional passionate about building scalable B2B marketing automation solutions and driving personalized customer engagement?

Join LevelShift as a Technical Lead – Salesforce Marketing Cloud, where you will design, develop, and implement B2B marketing automation solutions that support customer lifecycle engagement, CRM integration, lead management, account-based marketing, and campaign performance optimization. You will collaborate with business stakeholders, sales teams, marketers, architects, and developers to deliver scalable and personalized marketing solutions.

What You'll Do

As a Technical Lead – Salesforce Marketing Cloud at LevelShift, you will:

• Design, develop, and implement Salesforce Marketing Cloud solutions for B2B marketing automation initiatives.
• Lead SFMC solution development across Journey Builder, Automation Studio, Contact Builder, Email Studio, and Content Builder.
• Support the upcoming Eloqua-to-SFMC migration project, including platform transition, data readiness, and campaign migration activities.
• Build personalized customer journeys, automated campaigns, segmentation models, and customer engagement workflows.
• Manage data structures, audience segmentation, and campaign data flows to support targeted B2B marketing programs.
• Integrate Salesforce Marketing Cloud with Salesforce CRM and other platforms using REST API, SOAP API, and related integration methods.
• Develop dynamic and personalized email content using AMPscript, Server-Side JavaScript, HTML5, and CSS3.
• Provide technical leadership, guide development teams, review solutions, and ensure adherence to SFMC best practices.
• Collaborate with business stakeholders, sales teams, marketers, architects, and developers throughout the delivery lifecycle.
• Monitor campaign performance, identify optimization opportunities, and support continuous improvement in marketing automation effectiveness.

How This Role Uses AI

• Should be comfortable using AI tools to improve marketing automation workflows, accelerate campaign development, generate insights, and enhance productivity while maintaining quality and governance.
• Use AI-assisted tools to support audience segmentation, campaign analysis, documentation, testing, personalization, and workflow optimization.
• Leverage tools such as Microsoft Copilot, Salesforce AI capabilities, Marketing Cloud intelligence features, GitHub Copilot, and Power Platform Copilot to support solution delivery, automation, and analysis.
• Explore AI-driven opportunities to improve customer engagement, optimize campaign performance, automate repetitive tasks, and generate actionable marketing insights.

Your Skillset

• 10 to 15 years of overall experience, with strong hands‑on expertise in Salesforce Marketing Cloud solution design and development.
• Strong experience with Journey Builder, Automation Studio, Contact Builder, Email Studio, and Content Builder.
• Hands‑on development experience with AMPscript, Server‑Side JavaScript, HTML5, and CSS3.
• Experience integrating Salesforce Marketing Cloud with Salesforce CRM and other systems using REST API and SOAP API.
• Strong understanding of B2B marketing automation, customer lifecycle marketing, lead management, account‑based marketing, and campaign orchestration.
• Experience in data management, audience segmentation, data extensions, automation workflows, and campaign data flows.
• Ability to lead technical design discussions, guide developers, review solutions, and ensure scalable SFMC implementation.
• Experience supporting migration projects, preferably Eloqua‑to‑SFMC or similar marketing automation platform transitions.
• Strong analytical, problem‑solving, communication, and stakeholder‑management skills.
• Ability to collaborate with distributed teams and work closely with business, marketing, sales, architecture, and development stakeholders.
• Passion for continuous learning and staying updated with Salesforce Marketing Cloud, Marketing Cloud Next, AI, and marketing technology innovations.

Why LevelShift?

• Accelerate your career growth by working on impactful B2B marketing automation andcustomer engagement transformation initiatives.
• Gain hands‑on experience with Salesforce Marketing Cloud, Marketing Cloud Next, AI‑enabled marketing tools, and modern martech platforms.
• Learn from experienced consultants, architects, and technology leaders in a collaborative environment.
• Work with cross‑functional teams that value innovation, knowledge sharing, and continuous improvement.
• Solve real‑world marketing and business challenges by delivering scalable solutions that improve campaign effectiveness and customer engagement.
• Access continuous learning opportunities, certification support, professional development programs, and exposure to emerging AI‑powered marketing technologies.