Marketing Manager - B2B IT Services

LevelShift; Chennai District; On-site; INR 1,500,000 - 3,000,000; Full time

Job summary

LevelShift in Chennai is seeking an experienced Marketing Manager to lead B2B IT services demand generation, planning, executing, and optimizing integrated campaigns across content, digital, email, social, SEO/AEO, PPC and lead generation.

You will build and mentor a team of content writers and marketing executives, align campaigns with sales and business priorities, and drive measurable ROI while leveraging AI tools to accelerate performance and insights.

Job description

Job Description:

Are you an experienced B2B IT Services marketing professional looking to lead marketing initiatives, drive demand generation, and build impactful campaigns that contribute to business growth?

Join LevelShift as a Marketing Manager, where you'll be responsible for planning, executing, and optimizing integrated marketing campaigns across content, digital, email, social media, SEO/AEO, PPC, and lead generation. You'll lead a team of marketing professionals and work closely with business stakeholders, sales, content, design, and digital marketing teams to deliver measurable marketing outcomes.

What You'll Do

As a Marketing Manager at LevelShift, you will:

• Lead and manage a team of Content Writers and Marketing Executives to achieve campaign objectives and business targets.
• Own and execute the marketing calendar and campaign plan in alignment with organizational and business priorities.
• Plan, coordinate, and monitor integrated B2B marketing campaigns across email, social media, PPC, SEO/AEO, content marketing, and publications.
• Drive end-to-end campaign execution, including campaign planning, content development, creative coordination, publishing, promotion, performance tracking, and optimization.
• Review campaign performance regularly and drive course corrections based on campaign data, engagement, lead quality, and conversion trends.
• Partner with the design team to develop campaign creatives, marketing collateral, digital assets, and content required for campaign execution.
• Work closely with the digital marketing team to drive SEO/AEO, paid marketing, website optimization, and digital campaign performance.
• Own and manage the content calendar, ensuring timely development and publication of high-quality in-house and outsourced content.
• Monitor and maintain websites, social media channels, landing pages, and other digital marketing assets.
• Lead and guide the lead generation team in identifying relevant target accounts, prospects, and contacts for various campaigns.
• Establish campaign objectives, monitor KPIs, analyze performance, and identify opportunities to improve marketing effectiveness and ROI.
• Work closely with sales and business stakeholders to understand business priorities and align marketing campaigns with lead-generation and pipeline objectives.
• Manage multiple marketing initiatives simultaneously while ensuring quality, timelines, and campaign deliverables are met.
• Establish and maintain marketing processes, quality standards, and operating practices across the team.
• Track and review team activities, campaign progress, and individual performance against defined targets.
• Conduct regular team meetings, performance reviews, feedback sessions, and best-practice discussions.
• Mentor and develop team members through performance improvement, capability building, and continuous learning.
• Provide floor support and respond to prospect enquiries when required.
• Monitor team engagement and take proactive measures to support employee retention and team stability.
• Prepare and present regular marketing performance, campaign, lead-generation, and team status reports to the reporting manager.
• Identify and implement process improvements to enhance marketing efficiency, campaign execution, and overall team productivity.
• Ensure compliance with applicable information security policies, organizational processes, and quality standards.

How This Role Uses AI

• Should be comfortable using AI tools to improve marketing strategy, campaign planning, content development, market research, analytics, and team productivity while ensuring responsible AI usage.
• Utilize AI-assisted tools for content creation, campaign ideation, SEO/AEO optimization, audience research, lead generation, personalization, reporting, and campaign analysis.
• Leverage AI-powered tools such as ChatGPT, Microsoft Copilot, and other GenAI and marketing technology platforms to accelerate marketing execution.
• Explore opportunities to use AI for customer segmentation, account research, content personalization, campaign optimization, lead qualification, and marketing analytics.
• Encourage the marketing team to adopt AI responsibly while maintaining data privacy, information security, brand guidelines, and organizational standards.
• Identify opportunities where AI can improve marketing workflows, campaign performance, content operations, reporting, and team productivity.

Your Skillset

• 10+ years of experience in B2B marketing, preferably within the IT Services, Technology, SaaS, or enterprise technology industry, with proven experience in a managerial or leadership role.
• Strong understanding of B2B IT Services marketing, enterprise technology marketing, and demand-generation strategies.
• Proven experience planning and executing integrated marketing campaigns across email, social media, PPC, SEO/AEO, content marketing, and digital channels.
• Strong knowledge of SEO and AEO and their application within B2B marketing.
• Experience managing marketing technology platforms and tools used for campaign execution, automation, analytics, lead generation, and content management.
• Strong analytical mindset with the ability to interpret campaign performance, lead-generation metrics, engagement, conversion, and other marketing KPIs.
• Experience managing content strategy, content calendars, content development, and publishing activities.
• Strong experience coordinating with content, design, digital marketing, lead generation, sales, and business teams.
• Proven experience in team management, mentoring, performance management, capability building, and target management.
• Ability to analyze campaign performance and drive data-driven course corrections and optimization.
• Strong understanding of lead generation, target account identification, demand generation, prospect engagement, and campaign-driven pipeline creation.
• Strong project management and deadline-management skills, with the ability to manage multiple campaigns and priorities.
• Excellent stakeholder management, communication, presentation, leadership, analytical, and problem-solving skills.
• Ability to work in a fast-paced, target-oriented, and collaborative environment.
• Strong focus on quality, process compliance, information security, and operational excellence.
• Passion for continuous learning and staying current with B2B marketing, digital marketing, SEO/AEO, marketing technology, AI, and emerging marketing trends.

Why LevelShift?

• Lead impactful B2B IT Services marketing and demand-generation initiatives that contribute to business growth.
• Own and influence marketing strategy across content, digital, email, social media, SEO/AEO, PPC, and lead generation.
• Work closely with sales, business leaders, technology teams, content, design, and digital marketing professionals.
• Build and mentor a high-performing marketing team while developing strong leadership and strategic marketing capabilities.
• Gain exposure to modern marketing technology, AI-powered tools, digital platforms, and data-driven marketing practices.
• Drive continuous improvement in campaign performance, lead generation, brand visibility, and marketing effectiveness.
• Access continuous learning opportunities, professional development programs, and exposure to emerging marketing and AI technologies.

Requirements: