Technical Lead Salesforce Marketing Cloud

LevelShift; Chennai District; Hybrid; INR 4,000,000 - 6,000,000; Full time

Job summary

LevelShift is seeking an experienced Technical Lead Salesforce Marketing Cloud to design and implement scalable B2B marketing automation solutions in Chennai. You will drive customer lifecycle engagement, CRM integration, lead management, and ABM programs, collaborating with marketing, sales, architects, and developers.

You will guide development teams, review solutions, and ensure SFMC best practices while leveraging AI tools to improve campaigns and productivity.

Qualifications

• 10–15 years of total experience with hands-on Salesforce Marketing Cloud implementation.
• Strong proficiency in Journey Builder, Automation Studio, Email Studio, and Content Builder.
• Experience with AMPscript, Server-Side JavaScript, HTML5 and CSS3.
• Experience integrating SFMC with Salesforce CRM and other systems via REST/SOAP APIs.
• Ability to lead technical design discussions and mentor developers.
• Experience migrations from Eloqua or similar platforms is a plus.

Responsibilities

• Design, develop, and implement SFMC solutions for B2B marketing automation.
• Lead SFMC solution development across key modules (Journey Builder, Automation Studio, etc.).
• Support Eloqua-to-SFMC migration projects including data readiness and campaign migration.
• Build personalized customer journeys and automated campaigns.
• Manage data structures, segmentation, and data flows for campaigns.
• Integrate SFMC with Salesforce CRM and other platforms via APIs.
• Develop dynamic emails using AMPscript, SSJS, HTML5, and CSS3.
• Provide technical leadership and ensure SFMC best practices.
• Collaborate with stakeholders across business, marketing, sales, and architecture.
• Monitor campaign performance and identify optimization opportunities.

Skills

SFMC design & development

Journey Builder

Automation Studio

AMPscript

SSJS

Email Studio

REST API

SOAP API

Data extensions

Lead management

Tools

Salesforce Marketing Cloud

REST API

SOAP API

AMPscript

SSJS

Job description

Are you an experienced Salesforce Marketing Cloud professional passionate about building scalable B2B marketing automation solutions and driving personalized customer engagement?

Join LevelShift as a Technical Lead Salesforce Marketing Cloud, where you will design, develop, and implement B2B marketing automation solutions that support customer lifecycle engagement, CRM integration, lead management, account-based marketing, and campaign performance optimization. You will collaborate with business stakeholders, sales teams, marketers, architects, and developers to deliver scalable and personalized marketing solutions.

What You\'ll Do

As a Technical Lead – Salesforce Marketing Cloud at LevelShift, you will:

• Design, develop, and implement Salesforce Marketing Cloud solutions for B2B marketing automation initiatives.
• Lead SFMC solution development across Journey Builder, Automation Studio, Contact Builder, Email Studio, and Content Builder.
• Support the upcoming Eloqua-to-SFMC migration project, including platform transition, data readiness, and campaign migration activities.
• Build personalized customer journeys, automated campaigns, segmentation models, and customer engagement workflows.
• Manage data structures, audience segmentation, and campaign data flows to support targeted B2B marketing programs.
• Integrate Salesforce Marketing Cloud with Salesforce CRM and other platforms using REST API, SOAP API, and related integration methods.
• Develop dynamic and personalized email content using AMPscript, Server-Side JavaScript, HTML5, and CSS3.
• Provide technical leadership, guide development teams, review solutions, and ensure adherence to SFMC best practices.
• Collaborate with business stakeholders, sales teams, marketers, architects, and developers throughout the delivery lifecycle.
• Monitor campaign performance, identify optimization opportunities, and support continuous improvement in marketing automation effectiveness.

How This Role Uses AI

• Should be comfortable using AI tools to improve marketing automation workflows, accelerate campaign development, generate insights, and enhance productivity while maintaining quality and governance.
• Use AI-assisted tools to support audience segmentation, campaign analysis, documentation, testing, personalization, and workflow optimization.
• Leverage tools such as Microsoft Copilot, Salesforce AI capabilities, Marketing Cloud intelligence features, GitHub Copilot, and Power Platform Copilot to support solution delivery, automation, and analysis.
• Explore AI-driven opportunities to improve customer engagement, optimize campaign performance, automate repetitive tasks, and generate actionable marketing insights.

Your Skillset

• 10 to 15 years of overall experience, with strong hands-on expertise in Salesforce Marketing Cloud solution design and development.
• Strong experience with Journey Builder, Automation Studio, Contact Builder, Email Studio, and Content Builder.
• Hands-on development experience with AMPscript, Server-Side JavaScript, HTML5, and CSS3.
• Experience integrating Salesforce Marketing Cloud with Salesforce CRM and other systems using REST API and SOAP API.
• Strong understanding of B2B marketing automation, customer lifecycle marketing, lead management, account-based marketing, and campaign orchestration.
• Experience in data management, audience segmentation, data extensions, automation workflows, and campaign data flows.
• Ability to lead technical design discussions, guide developers, review solutions, and ensure scalable SFMC implementation.
• Experience supporting migration projects, preferably Eloqua-to-SFMC or similar marketing automation platform transitions.
• Strong analytical, problem-solving, communication, and stakeholder-management skills.
• Ability to collaborate with distributed teams and work closely with business, marketing, sales, architecture, and development stakeholders.
• Passion for continuous learning and staying updated with Salesforce Marketing Cloud, Marketing Cloud Next, AI, and marketing technology innovations.

Why LevelShift?

• Accelerate your career growth by working on impactful B2B marketing automation and customer engagement transformation initiatives.
• Gain hands-on experience with Salesforce Marketing Cloud, Marketing Cloud Next, AI-enabled marketing tools, and modern martech platforms.
• Learn from experienced consultants, architects, and technology leaders in a collaborative environment.
• Work with cross-functional teams that value innovation, knowledge sharing, and continuous improvement.
• Solve real-world marketing and business challenges by delivering scalable solutions that improve campaign effectiveness and customer engagement.
• Access continuous learning opportunities, certification support, professional development programs, and exposure to emerging AI-powered marketing technologies.