Team Member - Digital Marketing

Birla Carbon; India; On-site; INR 600,000 - 900,000; Full time

Job summary

Aditya Birla Group is seeking a Team Member - Digital Marketing in India to manage digital campaigns, analytics, and CDP initiatives. The role collaborates with Business, Product, Technology, and Data teams to drive customer acquisition, engagement, retention, and conversion.

The candidate will optimize campaigns across paid and owned channels, with strong analytics using GA4 and Power BI, and advance lifecycle marketing via Email, SMS, WhatsApp, and Push.

Qualifications

• 3-4 years of experience in Digital Marketing, Customer Analytics, or Martech.
• Hands-on experience with CDP platforms such as CleverTap, MoEngage, WebEngage, or similar.
• Good understanding of website analytics, customer journeys, campaign tracking, and marketing automation.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across paid and owned channels.
• Monitor campaign performance and provide actionable insights using GA4, Power BI, and other analytics tools.
• Manage website content, coordinate UI/UX enhancements, and drive conversion rate optimization (CRO) through A/B testing and continuous improvements.
• Own CDP initiatives, including customer segmentation, audience management, and personalized customer journeys.
• Execute and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push Notifications.
• Collaborate with Product, Technology, Data, and Business teams to deliver digital marketing initiatives and improve customer experience.

Skills

Digital marketing strategy

Campaign analytics

CDP platforms

GA4

Power BI

CRO

Lifecycle campaigns

Email/SMS/WhatsApp push automation

Tools

GA4

Google Tag Manager

Power BI

Microsoft Excel

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Team Member - Digital Marketing

Designation : NA

Location : India Maharashtra 10thflr R-Tech Prk Goregaon E

Job Description:

Experience: 3-4 Years

Role

We are looking for a Digital Marketing professional with hands-on experience in managing digital campaigns, campaign analytics, website optimization, and Customer Data Platforms (CDP). The role requires close collaboration with Business, Product, Technology, and Data teams to drive customer acquisition, engagement, retention, and conversion.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across paid and owned channels.
• Monitor campaign performance and provide actionable insights using GA4, Power BI, and other analytics tools.
• Manage website content, coordinate UI/UX enhancements, and drive conversion rate optimization (CRO) through A/B testing and continuous improvements.
• Own CDP initiatives, including customer segmentation, audience management, and personalized customer journeys.
• Execute and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push Notifications.
• Collaborate with Product, Technology, Data, and Business teams to deliver digital marketing initiatives and improve customer experience.

Skills & Experience

• 3-4 years of experience in Digital Marketing, Customer Analytics, or Martech.
• Hands-on experience with CDP platforms such as CleverTap, MoEngage, WebEngage, or similar.
• Good understanding of website analytics, customer journeys, campaign tracking, and marketing automation.
• Proficiency in GA4, Google Tag Manager (GTM), Power BI, and Microsoft Excel.
• Strong analytical and problem-solving skills with the ability to translate data into actionable business insights.
• Experience in BFSI, NBFC, Housing Finance, or Fintech will be preferred.
• Discover more about life at Aditya Birla Group