Digital Campaign Manager

HDFC SKY; Mumbai; On-site; INR 800,000 - 1,400,000; Full time

Job summary

HDFC SKY in Mumbai seeks an Assistant Manager - Marketing to lead multi-channel campaigns (Email, WhatsApp, RCS, Push, In‑App) and drive quality leads. The role requires 3–5 years in digital marketing within fintech/stockbroking, with strong analytics and cross-functional collaboration.

Responsibilities include audience strategy, vernacular customization, funnel analytics, and performance reporting to stakeholders for rapid, high-quality campaign execution.

Qualifications

• Graduate or postgraduate in Marketing, Business Administration, or a related quantitative field.
• Working knowledge of MS Office and AI tools such as Claude, Gemini, Copilot.
• 3–6 years in digital marketing, product growth, or campaign lifecycle management; fintech/stockbroking domain advantageous.
• Strong written and verbal communication with analytical detail and rapid execution.

Responsibilities

• Design, execute, and optimize multi-channel campaigns to generate leads and conversions.
• Develop audience strategies tailored to diverse consumer segments.
• Lead regional/vernacular adaptations of marketing communications across India.
• Analyze the end-to-end user journey from click to conversion.
• Publish performance reports focusing on KPI metrics across channels.
• Coordinate with cross-functional stakeholders for compliant rollout of campaigns.

Skills

MS Office

AI tools

Education

Graduate/PG in Marketing or related field

Tools

AI platforms (Claude, Gemini, Copilot)

Job description

Job Description:

Assistant Manager - Marketing

Experience Required: 3 to 5 Years

Target Industries: FinTech, Stockbroking, WealthTech, or BFSI (preferred)

Key Responsibilities

Campaign Execution & Optimization: Design, execute, and optimize multi-channel campaigns (Email, WhatsApp, RCS, Push Notifications, In-App) specifically geared towards generating quality leads and driving conversions.

Persona & Audience Strategy: Work closely with internal and external teams to build compelling, personalized campaigns tailored to diverse consumer segments.

Vernacular & Regional Customization: Oversee regional/vernacular adaptations of marketing communications to ensure high resonance across different customer backgrounds and tiers across India.

Funnel Analytics: Monitor and analyze the end-to-end user journey from initial click/install and lead stage right through to final conversion.

Performance Reporting: Track and publish comprehensive performance reports detailing key performance indicators (KPIs), focusing on click-to-lead and lead-to-conversion metrics for respective campaigns and channels.

Stakeholder Coordination: Act as the primary bridge between key cross-functional stakeholders to ensure a swift, seamless, and compliant rollout of all campaigns.

Required Candidate Profile

Education: Graduate / Postgraduate in Marketing, Business Administration, or a related quantitative field.

Tech & AI Tool Proficiency: Must have working knowledge and practical experience using MS Office, AI tools (such as Claude, Gemini, Copilot, etc.)

Experience: 3 to 6 years of proven track record in digital marketing, product growth, or campaign lifecycle management. Direct experience in the fintech or stockbroking domain is a significant advantage.

Skillset & Execution: Good written and verbal communication skills with a strong eye for analytical detail. Must possess a knack for quick thinking and rapid execution without compromising on quality.

Mindset: A proactive, focused individual who can quickly grasp complex guidelines and thrives in a collaborative, fast-paced digital ecosystem.