Digital Marketing Executive

AM Infoweb; Pune District; On-site; INR 420,000 - 700,000; Full time

Job summary

AM Infoweb is seeking a skilled Digital Marketer to join our marketing team in Pune. You will develop, implement, and manage campaigns across web, SEO/SEM, email, social media, and display advertising. You will measure performance and identify insights to optimize spend and growth.

The role requires strong analytical skills, knowledge of Google Analytics, Adwords, and landing page optimization, and a BS/MS in Marketing or related field. Office on-site in Pune with a dynamic team environment.

Qualifications

• BS/MS degree in Marketing or related field.
• Proven digital marketing experience across SEO/SEM, email, and social media.
• Experience leading digital marketing campaigns with measurable ROI.
• Strong knowledge of web analytics and campaign optimization.
• Familiarity with Google Ads and landing page optimization.

Responsibilities

• Plan and execute digital marketing campaigns across SEO/SEM, email, social media, and display ads.
• Build and maintain social media presence across channels.
• Measure campaign performance against ROI and KPIs.
• Identify trends to optimize spend and performance.
• Brainstorm and implement growth strategies.
• Plan and measure experiments and conversion tests.
• Collaborate with teams to create landing pages and improve UX.
• Analyze end-to-end customer experience across channels and touchpoints.

Skills

SEO/SEM

Email marketing

Social media management

Campaign management

Data analytics

Conversion optimization

A/B testing

Landing page optimization

Google Analytics

AdWords/Google Ads

HTML/CSS/JavaScript basics

Education

BS/MS degree in Marketing

Tools

Google Analytics

Omniture

WebTrends

Google Ads

Job description

We are seeking a skilled Digital Marketer to join our dynamic marketing team. In this role, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and its products/services. Your duties will include planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising, maintaining our social media presence across all digital channels, measuring and reporting on the performance of all digital marketing campaigns, and identifying trends and insights to optimize spend and performance based on the insights, and brainstorming new and creative growth strategies.

Role & responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build, and maintain our social media presence
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners

Preferred candidate profile

• BS/MS degree in Marketing or a related field
• Proven working experience in digital marketing, particularly in the areas of SEO/SEM, email marketing, and social media
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Office NO. 7A, Building 3, 7thFloor Cerebrum IT Park, Kalyani Nagar, PUNE