Team Member - Digital Marketing

Aditya Birla Housing Finance; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Aditya Birla Housing Finance is seeking a Digital Marketing professional to manage campaigns, optimize websites, and drive customer acquisition and retention. You will collaborate with Business, Product, Technology, and Data teams to deliver results across channels and customer journeys.

The role emphasizes hands-on use of CDP, GA4, GTM, Power BI, and Excel to analyze performance, segment audiences, and improve conversion through CRO and lifecycle automation.

Qualifications

• Hands-on experience in Digital Marketing, Customer Analytics, or Martech.
• BFSI/ NBFC/ Housing Finance or Fintech exposure is preferred.
• CDP platforms such as CleverTap, MoEngage, WebEngage or similar.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across paid and owned channels.
• Monitor campaign performance and provide actionable insights using GA4, Power BI, and other analytics tools.
• Manage website content, coordinate UI/UX enhancements, and drive CRO through A/B testing and continuous improvements.
• Own CDP initiatives, including customer segmentation, audience management, and personalized journeys.
• Execute and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push Notifications.
• Collaborate with Product, Technology, Data, and Business teams to deliver digital marketing initiatives and improve customer experience.

Skills

Digital marketing

Campaign analytics

CDP platforms

CRO

GA4

GTM

Power BI

Excel

Tools

GA4

Google Tag Manager

Power BI

Excel

Job description

Role & responsibilities

We are looking for a Digital Marketing professional with hands-on experience in managing digital campaigns, campaign analytics, website optimization, and Customer Data Platforms (CDP). The role requires close collaboration with Business, Product, Technology, and Data teams to drive customer acquisition, engagement, retention, and conversion.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across paid and owned channels.
• Monitor campaign performance and provide actionable insights using GA4, Power BI, and other analytics tools.
• Manage website content, coordinate UI/UX enhancements, and drive conversion rate optimization (CRO) through A/B testing and continuous improvements.
• Own CDP initiatives, including customer segmentation, audience management, and personalized customer journeys.
• Execute and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push Notifications.
• Collaborate with Product, Technology, Data, and Business teams to deliver digital marketing initiatives and improve customer experience.

Preferred candidate profile

• 34 years of experience in Digital Marketing, Customer Analytics, or Martech.
• Hands-on experience with CDP platforms such as CleverTap, MoEngage, WebEngage, or similar.
• Good understanding of website analytics, customer journeys, campaign tracking, and marketing automation.
• Proficiency in GA4, Google Tag Manager (GTM), Power BI, and Microsoft Excel.
• Strong analytical and problem-solving skills with the ability to translate data into actionable business insights.
• Experience in BFSI, NBFC, Housing Finance, or Fintech will be preferred.

THIS IS A FULL TIME WORK FROM OFFICE OPPORTUNITY