Assistant Manager - Digital Marketing

Agiliad; Pune District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Agiliad is looking for an Assistant Marketing Manager to lead digital marketing strategies and ensure brand alignment. This role is ideal for someone with a B.Tech and MBA who is data-driven and has over 4 years of digital marketing experience.

The candidate will manage marketing campaigns across various digital platforms, focus on SEO and content distribution, and support the branding efforts of the company.

Qualifications

• 4+ years of hands-on digital marketing experience.
• Strong understanding of B2B digital marketing and brand management.
• Experience with social media marketing and basic paid campaigns.

Responsibilities

• Own and execute digital marketing initiatives across various platforms.
• Plan and manage digital programs to enhance brand visibility and lead generation.
• Coordinate development of marketing collateral and maintain brand standards.

Skills

Digital marketing experience

SEO knowledge

Social media marketing

Data-driven mindset

Excellent communication skills

Education

B.Tech (Engineering)

MBA in Marketing

Tools

Google Analytics

CMS platforms

Email marketing tools

Job description

Company: AGILiAD Technologies

Position: Assistant Marketing Manager

Location: Pune (Bund Garden Next to Ruby Hall)

Work Mode: In Office

Website: www.agiliad.com

We are seeking an Assistant Marketing Manager with a strong digital-first mindset, supported by an engineering background (B.Tech) and an MBA in Marketing. The role requires hands‑on ownership of digital marketing strategy and execution, while ensuring consistent brand messaging and alignment across all touchpoints. This position is ideal for a marketer who understands technology‑driven and B2B businesses, is data‑oriented, and can translate complex offerings into clear, impactful digital campaigns.

Key Responsibilities

Digital Marketing (Primary Focus)

• Own and execute digital marketing initiatives across website, social media, email marketing, SEO, and paid campaigns
• Plan and manage always‑on and campaign‑based digital programs to drive brand visibility, engagement, and lead generation
• Manage social media strategy, content calendars, and execution, with a strong focus on LinkedIn and relevant platforms
• Track, analyze, and optimize campaign performance using Google Analytics, platform insights, and dashboards
• Support website management, landing pages, SEO optimization, and ongoing digital content updates

Branding & Marketing Communications

• Ensure consistent brand messaging across all digital and offline channels
• Support brand campaigns, corporate announcements, and internal communications
• Coordinate development of marketing collateral including presentations, case studies, brochures, and digital creatives
• Work closely with design, content, and agency partners to maintain brand quality and standards

Content & Thought Leadership

• Drive digital content distribution for blogs, articles, newsletters, and leadership communications
• Support thought leadership, employer branding, and corporate storytelling initiatives
• Review and refine content to ensure clarity, relevance, and alignment with brand voice

Campaign & Project Management

• Plan and execute integrated marketing campaigns with digital as the primary channel
• Manage timelines, vendors, agencies, and internal stakeholders to ensure timely execution.
• Support digital marketing for events, webinars, virtual campaigns, and hybrid events

Marketing Analytics & Operations

• Own digital dashboards, performance reports, and campaign trackers

Required Skills & Qualifications

• B.Tech (Engineering) and MBA in Marketing (mandatory)
• 4+ years of hands‑on digital marketing experience
• Strong understanding of B2B digital marketing and brand management
• Experience with SEO, social media marketing, email marketing, and basic paid campaigns
• Working knowledge of Google Analytics, CMS platforms, email marketing tools, and social media schedulers
• Data-driven mindset with strong analytical and reporting skills
• Excellent communication, coordination, and project management abilities

Good to Have

• Digital marketing certifications (Google, HubSpot, LinkedIn, Meta, or equivalent)
• Exposure to lead generation, ABM, or marketing automation tools