Team Member - Sales Automation

Birla Carbon; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Aditya Birla Group is seeking a Manager to lead digital acquisition strategy and drive adoption across channels. You will partner with channel leaders, manage vendors, and deliver end-to-end digital product launches while optimizing lead generation workflows.

The role focuses on improving customer experience, operational excellence, and scalable digital ecosystems across internal teams and external partners.

Qualifications

• Experience leading digital acquisition strategy.
• Ability to partner with channel leaders and translate requirements.
• Proven delivery of digital product launches and adoption initiatives.

Responsibilities

• Define and drive the digital acquisition roadmap in alignment with business goals and channel priorities.
• Lead end-to-end delivery of digital product launches with timelines and quality standards.
• Establish vendor partnerships to enhance platform capabilities.
• Drive enterprise-wide adoption of digital initiatives across teams and partners.
• Develop worksite management frameworks to streamline lead generation and tracking.
• Oversee system integrations to ensure seamless connectivity and improved UX.

Skills

Digital strategy

Vendor management

Cross-functional

Digital adoption

Product launches

Stakeholder management

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Designation : Manager

Job Description:

Role Overview:
Lead the strategy, execution, and adoption of digital acquisition initiatives to drive business growth, enhance customer experience, and enable operational excellence across channels.

Key Responsibilities:

• Define and drive the digital acquisition roadmap in alignment with business goals and channel priorities.
• Partner with channel leaders to identify opportunities, translate requirements into scalable solutions, and ensure successful implementation.
• Lead end-to-end delivery of digital product launches, ensuring adherence to timelines, quality standards, and business objectives.
• Establish strong vendor partnerships to incorporate external insights and continuously enhance platform capabilities.

3. Adoption & Change Management

• Drive enterprise-wide adoption of digital initiatives across internal teams and external partners.
• Leverage technology to simplify processes, improve efficiency, and deliver superior stakeholder value.
• Monitor adoption metrics and proactively address gaps in usage, including digital sales enablement tools (e.g., handheld devices).

4. Worksite & Lead Management Strategy

• Develop and implement worksite management frameworks to streamline lead generation and tracking.
• Collaborate with vendors and internal stakeholders to ensure seamless lead capture, integration, and flow across systems.
• Identify and prioritize automation, cross-sell, and up-sell opportunities through data-driven insights.
• Lead cross-functional teams to deliver strategic initiatives on time and within scope.
• Ensure continuous alignment with vendors to incorporate best practices and evolving market trends.

6. Partner Integration & Ecosystem Development

• Build and manage strategic relationships with channel partners, including digital aggregators.
• Oversee system integrations to ensure seamless connectivity, improved process efficiency, and enhanced user experience.
• Drive innovation in digital processes to improve speed, accessibility, and scalability of solutions.

Key Outcomes:

• Accelerated digital acquisition and revenue growth
• Increased adoption and utilization of digital tools and platforms
• Improved customer and partner experience
• Scalable and efficient digital ecosystems
• Discover more about life at Aditya Birla Group