Talent/Influencer Manager

CREATE; Mumbai; On-site; INR 420,000 - 620,000; Full time

Job summary

CREATE is a Mumbai-based influencer marketing and talent management agency that collaborates with 2000+ creators across platforms. We focus on creator-led brand content and partnerships with clients like CRED, NYKAA, Third Wave Coffee, and more.

As a Talent Manager you will oversee end-to-end creator relationships, lead campaigns, negotiate deals, coordinate shoots, and ensure timely delivery while maintaining strong brand alignment.

Qualifications

• Proven experience (0–3 years) in talent management, creator relations, or influencer marketing.
• Strong interpersonal and communication skills with the ability to manage challenges.
• In-depth knowledge of social media platforms including Instagram and YouTube.
• Ability to negotiate, multitask, and thrive in a fast-paced, deadline-driven environment.
• Keen eye for content trends and the evolving creator landscape.
• Familiarity with managing digital content shoots and brand alignment.
• Exceptional organisational skills with accountability and ownership.
• Must have their own laptop.

Responsibilities

• Manage end-to-end relationships with exclusive and existing creators—from onboarding to brand collaborations.
• Lead brand campaigns on behalf of talent: briefs, KPIs, contracts, deliverables, and reporting.
• Negotiate deals, contracts, and pricing for influencer campaigns and partnerships.
• Supervise shoots (digital and on-ground) including wardrobe and styling for celebrity integration.
• Oversee creator deliverables for social campaigns, music videos and endorsements.
• Pitch creators to brands, agencies and platforms for campaigns and long-term associations.
• Provide logistical and operational support including shoot scheduling and coordination.
• Maintain trusted relationships with talent and act as a problem-solver for campaigns.

Skills

Talent management

Creator relations

Influencer marketing

Interpersonal communication

Instagram & YouTube knowledge

Negotiation

Content trends awareness

Own laptop

Job description

CREATE is an influencer marketing and talent management agency managing influencers like Monkey Magic, Sidiously, Camerawalebhaiya, Passenger Paramvir and many more, working with a total of 2000+ creators across platforms.

CREATE other than influencer marketing and talent management focuses on creating creator-led brand content along with creative IPs. Our clientele is CRED, SCALER, NYKAA, THIRD WAVE COFFEE, and many more... If you think you are creative then you need to be at CREATE. Our core philosophy is helping creators be brands and brands be creators. We mainly deal with two stakeholders, the first one being creators and the second being brands.

Depending on your job role, you will have a larger exposure to one of these two. As the name suggests, we call ourselves CREATE – we aim to assist people in CREATing, and we want to be the nurturing ground of the next generation of CREATive talents.

Key Responsibilities:

• Manage end-to-end relationships with exclusive and existing creators – from onboarding to brand collaborations and day-to-day assistance
• Lead brand campaigns on behalf of talent: handle campaign briefs, set KPIs, manage contracts, track deliverables, and report performance
• Negotiate and close deals, contracts, and pricing for influencer campaigns, shoots, and partnerships
• Supervise digital and on-ground shoots involving celebrity integration, wardrobe, and styling, ensuring smooth execution
• Oversee creator/artist deliverables for social media campaigns, music videos, brand endorsements, and special collaborations
• Act as the front face of our talent – pitching creators to brands, agencies and platforms for campaigns, long-term associations and endorsements.
• Provide logistical and operational support—including shoot scheduling, coordination, and, when necessary, personal errands
• Build and nurture trusted, long-term relationships with talent while acting as a problem-solver and support system
• Coordinate closely with brands, agencies, and internal teams for seamless campaign execution
• Maintain detailed documentation, invoices, and communication trails for every collaboration

Skills & Qualifications:

• Proven experience (0–3 years) in talent management, creator relations, or influencer marketing
• Strong interpersonal and communication skills with the ability to manage and resolve challenges effectively
• In-depth knowledge of social media platforms including Instagram, YouTube.
• Ability to negotiate, multitask, and thrive in a fast-paced, deadline-driven environment
• A keen eye for content trends, pop culture, and the ever-evolving creator landscape
• Familiarity with managing digital content shoots, styling elements, and brand alignment
• Exceptional organisational skills with attention to detail and accountability
• A collaborative mindset with a strong sense of ownership and reliability
• Must have their own Laptop

Why work with us?

• Work alongside some of the most dynamic and creative minds in the digital industry.
• Opportunity to shape the careers of leading content creators.
• Be a key player in fast-moving, high-impact influencer campaigns.
• Gain exposure to both creative and business aspects of influencer marketing
• A supportive team culture that values innovation, passion and growth.