State Head - Retail

Matrimony com; Hyderabad; On-site; INR 3,000,000 - 5,400,000; Full time

Job summary

Matrimony.com is seeking a State Head/Regional Head Retail to drive business growth by expanding into new geographies within the region and overseeing daily sales operations for one or more states. You will plan and execute brand launches, promotions, and market research to boost awareness and preference.

You will lead recruitment, training, and coaching of the sales team, monitor performance and attrition, and collaborate with other departments to optimize overall business results and forecast

Qualifications

• Experience leading retail sales operations and growing revenue across geographies.
• Strong ability to recruit, train, and manage sales teams for high performance.
• Proven track record in planning, executing, and measuring brand promotions and market expansion.

Responsibilities

• Identify and expand into new geographies and properties within the state.
• Support marketing in promotional activities and brand launches.
• Set sales targets and monitor daily lead input, conversions, and revenue growth.

Skills

Sales leadership

P&L management

Team leadership

Data analysis

Cross-functional collaboration

Communication

Job description

The State Head/Regional Head Retail in Matrimony.com is responsible for expanding the business by identifying and expanding in new geographies in the region apart from overseeing the daily sales operations for a particular state or multiple states. Below are some of the key responsibilities of the retail state head.

Business expansion and Marketing Promotions

• The State Head is responsible for identifying new geographies and properties across the State to expand business.
• Support marketing team in promotional activities like flyer insert, distribution of flyers, temple activities.
• Planning and executing Brand Launches, Brand Awareness and Brand Preference programs and Conduct regular Market Research

Sales and Revenue Growth:

• Setting sales targets at a product level for the team based on market conditions, seasonality, and company goals.
• Tracks and monitors daily lead input and conversion metrics to achieve revenue and growth targets at a product level.
• Monitors daily and weekly run rates at a store and employee level to ensure monthly targets are achieved.
• Designs and implements strategies to ensure Walkin and tele calling leads are 100% attended and followed-up as per campaign strategy to improve same day and 30-day conversion metrics.
• Monitors Average Revenue Per Unit (ARPU) and ensures premium product targets are achieved to increase the ARPU.
• Designs and implements strategies to ensure 100% profiles are created on all new eligible walk-ins and inbound leads.
• Address challenges and obstacles hindering sales performance promptly.
• Work collaboratively with other departments to resolve issues and improve overall business performance.
• Provide accurate sales forecasts and prepare and present sales performance reports to higher management.
• Analyse sales data to identify areas for improvement and optimization.

Store Operations

• Needs to ensure stores are open and employees available during the prescribed working hours.
• Periodic audits on store hygiene and cleanliness and escalating to respective teams and management on priority for any support required.
• Infra (Glow sign board, Entrance Door, Hygiene of store) as per norms and deviations to be highlighted to the relevant team as per escalation matrix.
• Ensure Training and adherence on grooming etiquettes for self and team.
• Monitor employee shifts, manage work hours, and assign tasks to optimize productivity.
• Frequent Audits and Escalation as per matrix on store visibility in Google, Portal, and APPs.
• Periodic monitoring of stores through CCTV cameras to ensure adherence to store protocol.

Team Leadership and Management:

• Own the recruitment and training of sales representatives by partnering with the hiring and training team.
• Provide guidance, coaching, and motivation to the sales team to ensure optimal performance through periodic call audits and mystery walk-in audits.
• Constantly engages with the new joiners from onboarding to 90 days to ensure new employee attrition is kept at the minimal.
• Maintains and shares RAG analysis on a fortnightly basis with the leadership and HR teams to control attrition/hire on time.

Skills & Competencies

• Sales, Marketing, Business Expansion & Development
• Leadership
• P&L Management
• Exposure to inside sales strategies with understanding of dialler strategies and metrics
• Data management and analytical skills with proven experience in strategy formulation.
• Feedback and coaching skills
• Excellent written and verbal communication.
• Cross functional collaboration