State Head Sales

South Asian Foods Corporation; Ahmedabad District; On-site; INR 1,600,000 - 2,400,000; Full time

Job summary

South Asian Foods Corporation is seeking a State Head Sales & Franchise Operations to lead and optimize sales and franchise performance across the state. You will drive targets, strengthen franchise relationships, and ensure operational excellence aligned with company objectives.

The role requires managing a high-performing team, coordinating with supply chain and HO, and delivering sustainable growth through effective channel and relationship management.

Qualifications

• Graduate/MBA preferred with 8–12 years in sales.
• 3–5 years in a leadership role is required.
• Mandatory experience in franchise-based business models.
• FMCG/retail/consumer goods exposure is a plus.

Responsibilities

• Achieve state-wise sales targets in line with plans.
• Develop and implement sales strategies for market growth.
• Monitor sales performance and take corrective actions.
• Analyze market trends and competitor activities to drive growth.
• Oversee end-to-end franchise operations within the state.
• Support franchise partners in business planning and execution.
• Ensure adherence to pricing, branding, and SOPs.

Skills

Leadership

Strategic Planning

Negotiation

Communication

Sales Operations

Franchise Management

Education

Graduate / MBA preferred

Job description

Role Overview

The State Head Sales & Franchise Operations is responsible for leading and managing overall sales performance and franchise operations within the assigned state. The role focuses on achieving sales targets, strengthening franchise relationships, ensuring operational excellence, and driving sustainable business growth in line with company objectives.

Key Responsibilities

1. Sales & Revenue Management

• Achieve state-wise sales targets in line with monthly, quarterly, and annual business plans.
• Develop and execute sales strategies to increase market penetration and brand visibility.
• Monitor primary and secondary sales performance and take corrective actions where required.
• Analyze market trends, competitor activities, and consumer demand to drive growth.

2. Franchise Management

• Oversee end-to-end franchise operations within the state.
• Support franchise partners in business planning, sales execution, and operational efficiency.
• Ensure adherence to company policies, pricing, branding, and SOPs by all franchise units.
• Resolve franchise-related issues and act as the primary escalation point.

3. Team Leadership & Development

• Lead, mentor, and manage Area Sales Managers / Franchise Managers across the state.
• Set clear KPIs, conduct regular performance reviews, and provide ongoing coaching.
• Build a high-performing sales and operations team through training and motivation.

4. Channel & Relationship Management

• Maintain strong relationships with franchise partners and key stakeholders.
• Provide continuous support on product knowledge, USPs, schemes, and promotions.
• Ensure timely product availability and smooth coordination with supply chain teams.

5. Business Expansion

• Identify potential locations and opportunities for new franchise onboarding.
• Support franchise expansion and territory development initiatives.
• Coordinate with internal teams for smooth launch and stabilization of new franchises.

6. Operations & Compliance

• Ensure proper implementation of company processes, systems, and reporting structures.
• Monitor inventory levels, billing, collections, and outstanding management.
• Ensure statutory, financial, and operational compliance at the state level.

7. Reporting & Coordination

• Prepare and submit regular MIS, sales reports, forecasts, and review presentations.
• Coordinate with marketing, finance, supply chain, HR, and HO teams for seamless operations.
• Participate in review meetings and contribute to strategic planning discussions.

Key Skills & Competencies

• Strong leadership and people management skills
• Excellent communication and negotiation abilities
• Strategic thinking with strong execution capability
• Sound understanding of sales operations and franchise models
• Analytical and problem-solving skills

Qualification & Experience

• Graduate / MBA preferred
• 8-12 years of experience in sales, with at least 3-5 years in a leadership role
• Prior experience in franchise-based business models is mandatory
• FMCG / Retail / Consumer goods industry exposure preferred