Retail Head - South India (Building Material segment)

Manushhya Hr Services; Bengaluru; On-site; INR 2,500,000 - 5,000,000; Full time

Job summary

Manushhya Hr Services invites a seasoned sales leader to spearhead growth across South India’s high-volume retail and distribution network. The candidate will drive forecasting, channel expansion, and large-scale promotions while building strong dealer relationships.

You will lead a team of Area Sales Managers and Territory Executives, mentor talent, ensure collections and revenue targets, and translate market insights into strategic actions for sustained market share gains.

Qualifications

• Education: MBA in Sales & Marketing with strong domain understanding.
• Experience: 12–20 years in high-volume Retail Sales and Channel Distribution.
• Industry: Building Materials or allied retail sectors (adhesives, paints, tools, etc.).
• Geography: Managed large-scale retail across multiple South Indian states.
• Capabilities: high-volume secondary sales, leadership, market penetration, relationship management.

Responsibilities

• Own and deliver sales targets across the entire South India zone.
• Develop annual and quarterly sales forecasts, aligned with organizational goals.
• Drive strategic demand planning and ensure consistent achievement of primary and secondary sales.
• Identify and convert high-potential markets, retailers, and distributors across South India.
• Lead initiatives to penetrate untapped geographies and expand market share.
• Design and execute large-scale promotional campaigns and secondary schemes to maximize reach.
• Ensure strong brand presence and visibility across key retail and distribution points.
• Oversee execution of regional marketing activities, including kiosks, roadshows, and retailer engagement programs.
• Collaborate with marketing teams to tailor campaigns for regional consumer preferences.
• Build and nurture strong relationships with key dealers, distributors, and retail partners.
• Provide advanced training and capability-building programs for dealer sales teams.
• Resolve escalated complaints with speed and accuracy, ensuring customer satisfaction and loyalty.
• Continuously monitor competitor activities, pricing strategies, and market trends.
• Provide actionable insights to leadership for strategic decision-making.
• Map market potential and identify emerging opportunities across diverse product categories.
• Ensure timely collections in line with company credit policies.
• Maintain healthy receivables and minimize outstanding risks across the zone.
• Drive financial accountability among regional teams.
• Lead, mentor, and motivate a team of Area Sales Managers and Territory Executives.
• Set clear performance goals, conduct regular reviews, and foster a culture of excellence.
• Identify and groom high-potential talent for future leadership roles.
• Present comprehensive monthly and quarterly sales performance reports to senior management.
• Track and analyze secondary sales data through CRM.
• Recommend corrective actions and growth strategies based on performance metrics.

Skills

Retail Sales

Channel Distribution

Team Leadership

CRM Analytics

Forecasting

Strategic Planning

Market Penetration

B2B Sales

Education

MBA in Sales & Marketing

Job description

Role & responsibilities

1. Own and deliver sales targets across the entire South India zone.
2. Develop annual and quarterly sales forecasts, aligned with organizational goals.
3. Drive strategic demand planning and ensure consistent achievement of primary and secondary sales.
4. Identify and convert high-potential markets, retailers, and distributors across South India.
5. Lead initiatives to penetrate untapped geographies and expand market share.
6. Design and execute large-scale promotional campaigns and secondary schemes to maximize reach.
7. Ensure strong brand presence and visibility across key retail and distribution points.
8. Oversee execution of regional marketing activities, including kiosks, roadshows, and retailer engagement programs.
9. Collaborate with marketing teams to tailor campaigns for regional consumer preferences.
10. Build and nurture strong relationships with key dealers, distributors, and retail partners.
11. Provide advanced training and capability-building programs for dealer sales teams.
12. Resolve escalated complaints with speed and accuracy, ensuring customer satisfaction and loyalty.
13. Continuously monitor competitor activities, pricing strategies, and market trends.
14. Provide actionable insights to leadership for strategic decision-making.
15. Map market potential and identify emerging opportunities across diverse product categories.
16. Ensure timely collections in line with company credit policies.
17. Maintain healthy receivables and minimize outstanding risks across the zone.
18. Drive financial accountability among regional teams.
19. Lead, mentor, and motivate a team of Area Sales Managers and Territory Executives.
20. Set clear performance goals, conduct regular reviews, and foster a culture of excellence.
21. Identify and groom high-potential talent for future leadership roles.
22. Present comprehensive monthly and quarterly sales performance reports to senior management.
23. Track and analyze secondary sales data through CRM.
24. Recommend corrective actions and growth strategies based on performance metrics.

Preferred candidate profile

• Education: Graduation with an MBA in Sales & Marketing.
• Experience: 12 to 20 years of core experience, specifically in high-volume Retail Sales and Channel Distribution.
• Retail Network Mastery: Proven expertise in driving the "numbers game" by scaling, managing, and dominating a massive network of retail counters, dealers, and sub-dealers.
• Industry Background: Extensive experience in Building Materials or allied retail sectors (e.g., Adhesives, Paints, Wall Putty, Construction Chemicals, Laminates, Hardware, Architectural, Hand, or Power Tools).
• Geographical Exposure: Must have independently handled large-scale retail operations across at least two or more states in South India.
• Key Capabilities: High-volume secondary sales driving, strong team leadership, deep market penetration, and excellent relationship management with retail partners.