Salesforce Marketing Cloud Developer OR Consultant

Cloudxtreme; Pune District, Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Cloudxtreme in Pune/Bangalore, India, is seeking a Salesforce Marketing Cloud Personalization (Interaction Studio) Developer/Consultant with hands-on experience to design and implement real-time personalization solutions across web, mobile, and email channels.

You will work with marketing, product, and analytics teams to build segments, triggers, and customer journeys, integrate APIs, and ensure data privacy and governance while optimizing performance.

Qualifications

• Hands-on experience with Salesforce Marketing Cloud Personalization (Interaction Studio).
• Strong knowledge of real-time personalization and customer journey orchestration.
• Experience with JavaScript, HTML, CSS, and front-end integrations.
• Experience integrating APIs and web SDKs.
• Understanding of customer segmentation, targeting rules, and A/B testing.
• Familiarity with marketing automation and digital marketing concepts.
• Strong analytical and troubleshooting skills.

Responsibilities

• Implement and configure Salesforce Marketing Cloud Personalization (Interaction Studio) solutions.
• Design and deploy personalization campaigns, recommendations, and customer journeys.
• Integrate web, mobile, and other digital platforms with SFMC Personalization using APIs and SDKs.
• Configure user profiles, behavioral tracking, and event data collection.
• Build segments, triggers, and real-time targeting rules.
• Develop A/B tests and optimization strategies to improve engagement and conversion.
• Collaborate with marketing and business teams to define personalization strategies.
• Troubleshoot implementation issues and optimize performance.
• Ensure best practices for data privacy, governance, and personalization logic.

Skills

SFMC Personalization

Real-time personalization

JavaScript

HTML/CSS

API integration

A/B testing

Data privacy

Education

Bachelor’s degree in CS/IT/Marketing

Job description

Job Title:Salesforce Marketing Cloud Personalization(Interaction Studio) Developer / ConsultantLocation: Pune/Bangalore / India
Experience: 48 Years

Job SummaryWe are looking for a skilled Salesforce Marketing Cloud Personalization professionalwith hands-on experience in Interaction Studio / SFMC Personalizationto design and implement real-time personalization solutions. The candidate will work closely with marketing, product, and analytics teams to deliver personalized customer experiences across web, mobile, and email channels.

Key Responsibilities

• Implement and configure Salesforce Marketing Cloud Personalization (Interaction Studio)solutions.
• Design and deploy personalization campaigns, recommendations, and customer journeys.
• Integrate web, mobile, and other digital platformswith SFMC Personalization using APIs and SDKs.
• Configure user profiles, behavioral tracking, and event data collection.
• Build segments, triggers, and real-time targeting rules.
• Develop A/B tests and optimization strategiesto improve engagement and conversion.
• Collaborate with marketing and business teams to define personalization strategies.
• Troubleshoot implementation issues and optimize performance.
• Ensure best practices for data privacy, governance, and personalization logic.

Required Skills

• Hands-on experience with Salesforce Marketing Cloud Personalization (Interaction Studio).
• Strong knowledge of real-time personalization and customer journey orchestration.
• Experience in JavaScript, HTML, CSS, and front-end integrations.
• Experience integrating APIs and web SDKs.
• Understanding of customer segmentation, targeting rules, and A/B testing.
• Familiarity with marketing automation and digital marketing concepts.
• Strong analytical and troubleshooting skills.

Preferred Skills

• Experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, etc.).
• Knowledge of customer data platforms (CDP)and marketing analytics tools.
• Experience with Google Analytics, Adobe Analytics, or similar tools.
• Salesforce certifications related to Marketing Cloudare a plus.

Education

• Bachelor’s degree in Computer Science, Information Technology, Marketing, or related field.