Senior Adobe Target Consultant

Infosys; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Infosys is seeking a Senior Adobe Target Specialist in Bengaluru to lead digital optimization initiatives and personalization programs. You will partner with stakeholders to define experimentation roadmaps, establish success metrics, and drive data-driven decision making across A/B and multivariate testing.

You will collaborate with engineering teams to implement Target patterns and ensure scalable, quality delivery.

Qualifications

• 5-9 years of experience delivering digital optimization initiatives with strong hands-on Adobe Target expertise.
• Experience creating and managing A/B and multivariate tests with KPIs and result interpretation.
• Working knowledge of Agile methodologies and delivering within Agile teams.
• Strong communication skills to translate business goals into executable experimentation solutions.
• Experience with Adobe Target Recommendations and advanced personalization strategies.

Responsibilities

• Lead Adobe Target implementations across A/B, multivariate testing and personalization use cases.
• Define experimentation roadmaps, success metrics, and prioritization aligned to business objectives.
• Design hypotheses, test plans and ensure statistically sound execution and interpretation of results.
• Configure activities in Adobe Target and ensure accuracy and performance.
• Collaborate with engineering to implement Target via at.js / Adobe Web SDK patterns.
• Establish QA processes for experiments and governance for scalable programs.
• Analyze outcomes, document learnings, and present insights to business and technical audiences.
• Drive continuous improvement of experimentation operations and templates.
• Participate in Agile ceremonies to ensure timely delivery.
• Mentor junior team members on personalization strategy and testing design.

Skills

AB testing

Multivariate testing

Personalization

Experimentation design

Agile delivery

Education

BE/BTech or equivalent

Tools

Adobe Target

Adobe Web SDK / at.js

Adobe Experience Cloud

Job description

Educational Requirements

Bachelor of Engineering

Service Line

Digital Experience

Responsibilities

• Lead Adobe Target implementations and optimization programs across A/B testing, multivariate testing, and personalization use cases.
• Partner with stakeholders to define experimentation roadmaps, success metrics, and prioritization aligned to business objectives.
• Design strong test hypotheses, create test plans, and ensure statistically sound execution and interpretation of results.
• Configure and deliver activities in Adobe Target (audiences, offers, experiences, targeting rules), ensuring accuracy and performance.
• Collaborate with engineering teams to implement Target via at.js / Adobe Experience Platform Web SDK patterns and validate deployments.
• Establish QA processes for experiments, including cross-browser/device validation and pre/post-release checks.
• Analyze outcomes, document learnings, and present insights and recommendations to business and technical audiences.
• Drive continuous improvement of experimentation operations, including templates, governance, and best practices.
• Work in Agile delivery cycles - participating in planning, grooming, standups, reviews, and retrospectives to ensure timely delivery.
• Mentor junior team members and provide consultative guidance on personalization strategy and experimentation design.

Minimum Qualifications

• Bachelor's or Master's degree (BE, BTech, ME, MTech, MCA, MBA, MSc) or equivalent practical experience.
• 5-9 years of experience delivering digital optimization/personalization initiatives with strong hands-on Adobe Target expertise.
• Proven experience creating and managing A/B and multivariate tests, including defining KPIs and interpreting results.
• Working knowledge of Agile methodologies and experience delivering within Agile teams.
• Strong communication skills to translate business goals into executable experimentation and personalization solutions.

Technical and Professional Requirements

• Experience with Adobe Target Recommendations and advanced personalization strategies (rule-based and algorithmic approaches).
• Strong understanding of experimentation statistics (sample sizing, confidence, significance, guardrail metrics) and decision frameworks.
• Familiarity with Adobe Experience Cloud integrations and measurement alignment to ensure clean attribution and reporting.
• Ability to collaborate deeply with design and engineering to implement reusable components and scalable testing frameworks.
• Experience establishing experimentation governance, documentation standards, and optimization backlogs to scale programs across teams.
• Demonstrated stakeholder management skills, including presenting insights, influencing prioritization, and driving adoption of learnings.
• Good to have skills: A/B Testing Strategy, Multivariate Testing (MVT), at.js / Adobe Web SDK, Personalization Segmentation, Experimentation Statistics

Preferred Skills

• Technology- >Digital Marketing- >Adobe Test and Target