Adobe Target Developer

Programming.com; Mohali; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Programming.com in Mohali, India, seeks a hands-on Adobe Target and Adobe Launch Developer to lead personalization and tagging across high-traffic digital platforms. This engineering-focused role requires strong front-end skills and practical experience building efficient analytics and personalization solutions.

You will design and implement full-stack personalization using Adobe Target, manage A/B tests and data tracking with Adobe Launch, and collaborate with product and analytics teams to

Qualifications

• 5+ years of experience in frontend / full-stack development.
• 3+ years of experience as an Adobe Target Developer.
• 2+ years of hands-on experience in tag management and web analytics using Adobe Launch.
• Strong expertise in Adobe Target and WebSDK integration.
• Experience with Adobe Experience Platform (AEP).
• Familiarity with Adobe Analytics and A4T integration.
• Strong debugging and troubleshooting capabilities.
• Adobe Developer Certification for Adobe Experience Platform Tags or Adobe Analytics.

Responsibilities

• Design and implement full-stack personalization solutions using Adobe Target, including server-side and client-side implementations.
• Implement personalization and experimentation using Adobe Target Delivery APIs, including integration with SPA and modern frontend frameworks.
• Design, implement, and manage tracking tags using Adobe Launch via Rules, Data Elements, and Extensions.
• Configure and deploy A/B, multivariate, and personalized experiences with a developer-driven approach.
• Integrate Adobe Target with Adobe Analytics, AEM, Adobe Experience Platform, and Audience Manager.
• Design and manage event triggering, decisioning logic, and personalization flows from SPAs, backend services, or middleware.
• Collaborate with product, analytics, and engineering teams to execute the experimentation roadmap.
• Partner with engineering teams to ensure code quality, performance, and security.

Skills

Frontend / Full-stack

Adobe Target

Adobe Launch

WebSDK integration

AEP

Adobe Analytics

A4T integration

Debugging

Adobe Certification

Job description

We are looking for a hands-on Adobe Target and Adobe Launch Developer to lead personalization and tagging efforts across high-traffic digital platforms. This role is engineering-focused and requires strong front-end development skills and practical experience in building efficient analytics and personalization solutions.

Key Responsibilities:

• Design and implement full-stack personalization solutions using Adobe Target, including server-side and client-side implementations.
• Implement personalization and experimentation using Adobe Target Delivery APIs, including integration with single-page applications (SPA) and modern frontend frameworks.
• Design, implement, and manage tracking tags using Adobe Launch (AEP Tags) via Rules, Data Elements, and Extensions.
• Configure and deploy A/B, multivariate, and personalized experiences using a developer-driven approach (not editor-only), ensuring scalability and performance.
• Integrate Adobe Target with Adobe Analytics, AEM, Adobe Experience Platform, and Audience Manager, including data layer design and implementation.
• Design and manage event triggering, decisioning logic, and personalization flows originating from SPAs, backend services, or middleware layers.
• Collaborate with product, analytics, and engineering teams to execute the experimentation roadmap
• Partner closely with engineering teams to ensure solutions meet code quality, performance, and security standards.

Required Skills & Qualifications:

• 5+ years of experience in frontend / full-stack development
• 3+ years of experience as an Adobe Target Developer
• 2+ years of hands-on experience in tag management and web analytics using Adobe Launch.
• Strong expertise in Adobe Target and WebSDK integration
• Experience with Adobe Experience Platform (AEP)
• Familiarity with Adobe Analytics and A4T integration
• Strong debugging and troubleshooting capabilities.
• Adobe Developer Certification for Adobe Experience Platform Tags or Adobe Analytics.

Preferred qualifications and Skills:

• Adobe Developer Certification for Adobe Experience Platform (Adobe Target and Adobe Launch).
• Experience with SPA frameworks like React or Angular.
• Knowledge of Content Management systems like AEM
• Experience working on e-commerce or high-traffic digital platforms
• Understanding of performance optimization and how page speed affects user experience