Associate, Content - Marketing CRM (Campaign Execution)

Biopharma Careers; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Amgen in Hyderabad seeks a Marketing Operations specialist to design, build, and optimize multichannel campaigns across email, SMS, and digital ads. You will use Salesforce Marketing Cloud and Salesforce CDP to craft data-driven journeys and personalized experiences.

The role requires hands-on SFMC knowledge, SQL/AMPscript skills, and collaboration with marketing, data, and sales in a fast-paced, agile environment.

Qualifications

• Bachelor degree or equivalent practical experience.
• 2+ years in marketing operations, automation, or related area.
• Hands-on SFMC experience: Journey Builder, Email Studio, Automation Studio.
• Exposure to data segmentation and data privacy practices.

Responsibilities

• Build and execute marketing campaigns in SFMC incl. Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, Cloud Pages
• Segment and activate audiences using Salesforce CDP for personalized campaigns
• Collaborate with marketing, data, creative and sales on campaign requirements
• Develop personalized content using AMPscript and SFMC features
• Configure journey orchestration: entry criteria, decision splits, exit logic
• Implement tracking and ensure compliance with CAN-SPAM/CCPA data privacy
• Conduct QA and UAT to validate logic, targeting, rendering, data accuracy
• Monitor performance, deliverability, and optimize campaigns
• Stay updated on SFMC/CDP and marketing tech best practices
• Participate in agile sprints and assist with estimations

Skills

SFMC

SFCDP

SQL / AMPscript

Digital campaigns

Campaign execution

Agile / sprint

Education

Bachelor’s degree in marketing or related field

Tools

SQL

AMPscript

SOQL

Job description

Career Category

Marketing

Job Description

ABOUT AMGEN

Amgen harnesses the best of biology and technology to fight the world’s toughest diseases, and make people’s lives easier, fuller and longer. We discover, develop, manufacture and deliver innovative medicines to help millions of patients. Amgen helped establish the biotechnology industry more than 40 years ago and remains on the cutting-edge of innovation, using technology and human genetic data to push beyond what’s known today.

ABOUT THE ROLE

Role Description: The role is responsible for supporting the design, build, execution, and optimization of marketing campaigns that drive personalized customer engagement across email, SMS, and digital advertising channels. This role will support the use of Salesforce Marketing Cloud (SFMC) and Salesforce CDP (Data Cloud) to build data-driven audience segments, develop multichannel journeys, and activate campaigns aligned to business strategies.

Roles & Responsibilities:

• Support the build and execution of marketing campaigns in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Cloud Pages
• Support audience segmentation and activation using Salesforce CDP (Data Cloud) to enable personalized, data-driven campaigns
• Collaborate with cross-functional teams including marketing, data, creative, and sales to align on campaign requirements and execution details
• Assist in developing personalized and dynamic content using AMPscript and SFMC capabilities
• Assist in configuring journey orchestration, including entry criteria, decision splits, and exit logic
• Support implementation of tracking strategies and ensure campaigns align with data privacy and U.S. compliance standards (e.g., CAN-SPAM, CCPA, etc.)
• Conduct QA and support UAT to validate campaign logic, audience targeting, rendering, and data accuracy
• Monitor campaign performance, IP reputation, and deliverability, and support optimization efforts
• Stay current on SFMC and Salesforce CDP (Data Cloud) enhancements, marketing technologies, and best practices
• Participate in agile sprint planning and support task estimations and execution

Basic Qualifications and Experience:

• Bachelor’s degree in marketing, Communications, Information Systems, Data Analytics, or a related field OR equivalent practical experience
• 2+ years of experience in marketing operations, marketing automation, CRM, or a related area
• over all 2-6 years of experience

Functional Skills:

Must-Have Skills:

• Foundational hands-on experience with Salesforce Marketing Cloud (e.g., Journey Builder, Automation Studio, Email Studio)
• Exposure to Salesforce CDP (Data Cloud) or similar customer data platforms for audience segmentation
• Working knowledge of SQL (or similar querying language); exposure to AMPscript or SOQL preferred
• Basic understanding of customer data structures and digital marketing channels such as email and SMS

Good-to-Have Skills:

• Familiarity with marketing analytics tools and data visualization platforms
• Basic understanding of data governance, customer data privacy best practices, and U.S. compliance standards (e.g., CAN-SPAM, CCPA, etc.)
• Exposure to digital advertising strategies within marketing technology ecosystems
• Exposure to agile methodologies and sprint-based delivery environments

Professional Certifications :

• Salesforce Marketing Cloud certifications (e.g., Email Specialist) preferred but not required
• Exposure to Salesforce Data Cloud concepts or certification is a plus

Soft Skills:

• Strong critical-thinking and problem-solving skills with a willingness to learn
• Effective communication and collaboration abilities
• Good organizational skills with attention to detail and ability to manage multiple tasks
• Ability to work effectively in a team setting within a fast-paced, agile environment
• Developing ability to communicate campaign results and technical concepts to stakeholders

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