Adobe Target

Tata Consultancy Services; Hyderabad, Pune District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Tata Consultancy Services is seeking an experienced Adobe Target specialist to lead personalization efforts across multiple web platforms. The role focuses on designing and executing A/B and MVT experiments, building audience profiles with JavaScript, and ensuring end-to-end Target deployments with robust QA.

The candidate will integrate Target with Analytics and AAM, work with Experience Cloud, and develop analytics-driven insights while maintaining comprehensive technical documentation.

Qualifications

• 8+ years of experience in Adobe Target, personalization, and web analytics.
• Strong JavaScript, HTML, and CSS skills with frontend expertise.
• Experience integrating Adobe Target with Analytics (A4T), AAM, and Experience Cloud.
• Robust QA, troubleshooting, and validation capabilities across browsers/devices.

Responsibilities

• Adobe Target & Personalization: design and implement A/B, MVT, and targeting activities. Build profile scripts and configure end-to-end Target setup (mbox, at.js, QA).
• Analytics & Integrations: integrate Target with Adobe Analytics, AAM, and Experience Cloud; create reports and insights with analytics teams.
• Web Development: implement personalization using JavaScript, HTML, CSS; perform QA and cross-browser validation; maintain technical docs.

Skills

JavaScript

HTML/CSS

Adobe Target

QA & Debugging

AAM Integration

Tools

Adobe Target

Adobe Analytics

Experience Cloud

Job description

Role: Adobe Target

Desired Experience Range: 8+ years

Location: Pune, Hyderabad

Roles Responsibilities-

- Adobe Target & Personalization

Design and implement A/B, MVT, and targeting activities, Build profile scripts (JavaScript) for audience creation, Handle end-to-end Target setup (mbox, at.js, QA), Recommend optimal configurations based on business needs

- Analytics & Integrations

Integrate Adobe Target + Adobe Analytics (A4T), Work with Audience Manager (AAM) / Experience Cloud, Create reports & insights with analytics teams, Validate data collection & tagging accuracy

- Web Development

Implement personalization using JavaScript, HTML, CSS, Perform QA, debugging across browsers/devices, Maintain technical documentation

Strong JavaScript (advanced scripting), Solid HTML, CSS, front-end expertise, Experience with Adobe Analytics + AAM integration, Strong QA, troubleshooting & validation skills

Development of experiments using Adobe Target and Front end