Paid Ads Specialist

Bonoboz Marketing Services Pvt. Ltd; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

Bonoboz Marketing Services Pvt. Ltd. is seeking a data-driven Paid Ads Specialist with hands-on experience in Google and Meta advertising campaigns. You will plan, launch, and optimize client campaigns to achieve objectives and deliver measurable results.

You should have 2–4 years of performance marketing experience, strong analytical skills, and a track record of managing budgets, reporting, and client communication. Certification in Google Ads and Meta/Facebook is required.

Qualifications

• 2–4 years of hands-on experience in performance marketing.
• Proficiency in Google Ads and Meta Ads Manager.
• Strong analytical and data-driven mindset.
• Experience with campaign optimisation, targeting, budgets and KPIs.
• Strong reporting and client communication skills.

Responsibilities

• Plan and execute campaigns based on client objectives and target audiences.
• Manage campaign budgets, schedules, and launches.
• Monitor performance, costs, conversions, ROI/ROAS, and other KPIs.
• Optimise campaigns, audiences, budgets, and creatives for better performance.
• Plan and execute A/B tests and experiments.
• Collaborate with creative teams to develop effective ad assets.
• Prepare performance reports and communicate insights and recommendations to clients.
• Stay updated on platform changes, trends, and advertising policies.

Skills

Analytical thinking

Data-driven decision making

Campaign optimization

Client communication

Education

Bachelor’s degree in Marketing or related field

Google Ads Certification

Meta/Facebook Certification

Tools

Google Ads

Meta Ads Manager

Job description

We’re looking for an energetic, analytical, and data-driven Paid Ads Specialist with proven experience managing Google and Meta advertising campaigns.

Key Responsibilities

• Plan and execute campaigns based on client objectives and target audiences.
• Manage campaign budgets, schedules, and launches.
• Monitor performance, costs, conversions, ROI/ROAS, and other KPIs.
• Optimise campaigns, audiences, budgets, and creatives for better performance.
• Plan and execute A/B tests and experiments.
• Collaborate with creative teams to develop effective ad assets.
• Prepare performance reports and communicate insights and recommendations to clients.
• Stay updated on platform changes, trends, and advertising policies.

Requirements

• 2-4 years of hands-on experience in Performance Marketing.
• Proficiency inGoogle Ads and Meta Ads Manager.
• Strong analytical and data-driven mindset.
• Good understanding of campaign optimisation, targeting, budgets, and performance metrics.
• Strong reporting and client communication skills.
• Ability to work under pressure and manage multiple campaigns.
• Experience with LinkedIn Ads or Quora Ads is a plus.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field preferred.
• Google Ads Certificationor equivalent required.
• Meta/Facebook Certificationor equivalent required.
• Additional digital marketing certifications are a plus.