Sr Social Media Specialist

Armanino; Ahmedabad District; Remote; INR 1,200,000 - 1,800,000; Full time

Job summary

Armanino is seeking an experienced social media marketing professional to lead end-to-end content planning and execution for our B2B audiences. You will craft channel strategies, develop engaging formats, and collaborate with U.S.

marketing on campaigns and executive presence. The role requires 4–6 years in social media marketing, a strong LinkedIn focus for B2B, a portfolio of work with measurable results, and the ability to work independently with a remote manager.

Qualifications

• 4–6 years in social media marketing with strategy execution.
• B2B experience required; services, SaaS, or financial services preferred.
• Deep knowledge of LinkedIn for B2B: organic content, executive presence, analytics.

Responsibilities

• Actively contribute to the social content calendar end to end: planning, drafting, scheduling, and publishing.
• Develop and pitch channel strategies, campaign ideas, and content formats, then execute them.
• Turn firm expertise into engaging social content (service lines, events, thought leadership).
• Track performance and report monthly with recommendations, not just numbers.
• Partner with US marketing on campaigns, events, and executive social presence.
• Use AI tools to speed drafting, repurposing, and reporting with strong editorial judgment.
• Spot trends and opportunities and act without being asked.

Skills

Social media marketing

B2B marketing

LinkedIn for B2B

English writing

Independent working

Tools

Hootsuite

Job description

Responsibilities

• Actively contribute to the social content calendar end to end: planning, drafting, scheduling, and publishing
• Develop and pitch channel strategies, campaign ideas, and content formats, then execute them
• Turn firm expertise (service lines, events, thought leadership) into engaging social content
• Track performance and report on it monthly, with recommendations, not just numbers
• Partner with US marketing on campaigns, events, and executive social presence
• Use AI tools to speed up drafting, repurposing, and reporting, with strong editorial judgment on the output
• Spot trends and opportunities and act on them without waiting to be asked

Requirements

• 4 to 6 years in social media marketing, with executing the strategy
• B2B experience required; professional services, SaaS, or financial services strongly preferred
• Deep knowledge of LinkedIn for B2B: organic content, executive presence, and analytics
• A portfolio or examples showing work you conceived and led, with measurable results
• Strong written English suited to a US professional audience
• Experience with a social management platform (we use Hootsuite) and comfort learning our stack
• Comfort working with US Pacific time overlap for a set window each day
• A track record of working independently with a remote manager
• Experience supporting executives or partners with their personal social presence

Nice to have

• Experience with paid social on LinkedIn
• Familiarity with intent or ABM tools (ABM means account-based marketing, which targets specific companies rather than broad audiences)