Social Media Marketing Manager

Loop Subscriptions; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Loop Subscriptions is seeking an experienced social media leader to own end-to-end social strategy and content across LinkedIn, X, YouTube, and communities. You will drive campaigns tied to pipeline and work with product marketing, sales, and leadership to shape the company’s social narrative.

You’ll manage content calendars, publish posts and newsletters, and turn assets into social-native formats. You’ll also ghostwrite for executives and build employee advocacy to amplify reach.

Qualifications

• 4–7 years in social media marketing, including 2+ years in SaaS or tech.
• Portfolio of B2B social content with measurable results.
• Strong writing and ability to switch between brand and executive voices.

Responsibilities

• Own social end to end, from strategy to the post to the pipeline report.
• Build and own the social strategy across LinkedIn, X, YouTube, and communities.
• Run a monthly content calendar aligned with launches, campaigns, events and sales priorities.
• Write, produce and publish posts, carousels, short-form video, polls, LinkedIn newsletters and LinkedIn Events.
• Turn assets into social-native content and brief/manage designers and freelancers.
• Spot industry conversations early and decide quickly whether to join them.
• Run the executive social program: ghostwrite or co-write posts for the CEO and leaders.
• Build an employee advocacy program that helps sales share and post.
• Monitor and respond to comments; route signals to the right teams.
• Participate in groups and creator conversations where buyers spend time.
• Build relationships with creators and partners for collaborations.
• Track performance weekly and report monthly on leads, pipeline, reach and engagement.
• Use social listening and benchmarks to sharpen strategy.
• Feed audience questions back to product marketing and sales.

Skills

Social media marketing

B2B marketing

LinkedIn knowledge

Content strategy

Executive ghostwriting

Paid social ads

Analytics & dashboards

Tools

UTM tracking

CRM reporting

Job description

About the role

Our buyers research on LinkedIn, X, YouTube and peer communities long before they talk to sales. You'll make sure Loop shows up there with content worth following, not product announcements on repeat.

This is a hands-on role. You'll set the social and content strategy and prove impact in pipeline terms. You'll work closely with product marketing, sales, customer success, and our leadership team, whose personal profiles are part of the channel.

What you'll do

You'll own social end to end, from strategy to the post to the pipeline report.

• Build and own the social strategy across LinkedIn, X, YouTube, and relevant communities, tied to monthly & quarterly marketing goals.
• Run a monthly content calendar aligned with launches, campaigns, events and sales priorities.

• Write, produce and publish posts, carousels, short-form video, polls, LinkedIn newsletters and LinkedIn Events.
• Turn existing assets (webinars, case studies, reports, customer calls, sales decks) into social-native content.
• Brief and manage designers, video editors and freelancers, and keep everything on brand.
• Spot industry conversations early and decide quickly whether we join them.

• Run the executive social program: ghostwrite or co-write posts for the CEO and 2–3 leaders.
• Build an employee advocacy program that makes it easy for sales and other teams to share and post.

• Monitor and respond to comments, mentions and DMs; route sales signals and support issues to the right team.
• Take part in groups, communities and creator conversations where our buyers spend time.
• Build relationships with industry creators and partners for collaborations and co-marketing.

• Track performance weekly and report monthly on leads & influenced pipeline and on reach, engagement, follower growth, traffic from our ICP
• Use social listening and competitor benchmarks to sharpen the strategy.
• Feed audience questions and objections back to product marketing and sales.

What you bring

• 4–7 years in social media marketing, with at least 2 in B2B (SaaS, tech or professional services preferred).
• A portfolio of B2B social content you created or led; with the results it drove.
• Deep LinkedIn and X knowledge: how the feed rewards content, company pages, newsletters, Events and Campaign Manager.
• Sharp writing . You can explain a complex product in plain, punchy language and switch between brand and executive voices.
• Hands‑on paid social experience with budgets of [$X+/month], reporting on cost per lead and pipeline.
• Comfort with data: you set up UTMs, read dashboards and connect social activity to CRM outcomes.
• Experience helping executives build their personal brand.
• Strong project management across many stakeholders, without dropping deadlines.

Nice to have

• Experience in e‑commerce or shopify app ecosystem.
• Short‑form video skills: scripting and shooting (editing can be outsourced)
• You've built an employee advocacy or creator program from scratch.
• Familiarity with ABM platforms and intent data.
• An active personal presence on LinkedIn with an engaged following.