Senior Social Media Manager

Steptrade Capital; Ahmedabad District; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Steptrade Capital is seeking a Sr. Social Media Manager to lead our social media presence, digital marketing initiatives, brand communications, PR activities, and email marketing campaigns.

The ideal candidate will manage content, plan paid campaigns, craft emails, coordinate press, and design creatives using Canva, Photoshop, Illustrator, or similar tools to drive engagement and conversions across digital channels.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum 2+ years in social media management or digital marketing.
• Experience with LinkedIn, Facebook, Instagram and analytics.
• Hands-on email marketing experience.

Responsibilities

• Plan, create, schedule, publish, and monitor content across LinkedIn, Facebook, Instagram, and other digital platforms.
• Develop engaging social media posts, blogs, articles, announcements, and marketing communications while maintaining consistent brand messaging.
• Plan, execute, and optimize paid digital marketing campaigns, including Meta and LinkedIn Ads, while managing budgets.
• Plan and execute bulk email campaigns, including database management, segmentation, content creation, scheduling, and performance tracking.
• Draft and distribute professional press releases and coordinate with media outlets, journalists, PR agencies, and external partners.
• Design engaging social media, email, advertising, and marketing creatives using Canva, Photoshop, Illustrator, or similar tools.
• Monitor campaign performance, analyze key metrics, prepare reports, and implement strategies to improve reach, engagement, leads, and conversions.

Skills

Social media management

Content creation

Copywriting

Graphic design

Paid advertising

Email marketing

Analytics

Communication skills

Education

Bachelor's degree in Marketing or related

Tools

Canva

Photoshop

Illustrator

Meta Ads Manager

LinkedIn Ads

Facebook Ads

Job description

Job Summary

We are looking for a creative, strategic, and results‑driven Sr. Social Media Manager to lead our social media presence, digital marketing initiatives, brand communications, PR activities, and email marketing campaigns.

The ideal candidate will have strong expertise in social media management, content creation, copywriting, graphic design, paid advertising, bulk email marketing, analytics, and corporate communications. The candidate should be able to independently plan and execute campaigns while maintaining a consistent and professional brand identity across digital channels.

Key Responsibilities

• Plan, create, schedule, publish, and monitor content across LinkedIn, Facebook, Instagram, and other digital platforms.
• Develop engaging social media posts, blogs, articles, announcements, and marketing communications while maintaining consistent brand messaging.
• Plan, execute, and optimize paid digital marketing campaigns, including Meta and LinkedIn Ads, while managing budgets.
• Plan and execute bulk email campaigns, including database management, segmentation, content creation, scheduling, and performance tracking.
• Draft and distribute professional press releases and coordinate with media outlets, journalists, PR agencies, and external partners.
• Design engaging social media, email, advertising, and marketing creatives using Canva, Photoshop, Illustrator, or similar tools.
• Monitor campaign performance, analyze key metrics, prepare reports, and implement strategies to improve reach, engagement, leads, and conversions.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 2+ years of relevant experience in social media management, digital marketing, communications, PR, or a similar role.
• Strong understanding of LinkedIn, bulk mailing, Facebook, Instagram, Meta Ads Manager, social media analytics.
• Hands‑on experience with bulk email marketing and email campaign management.
• Excellent interpersonal and communication skills.
• Knowledge of employer branding strategies is a plus.