Manager Social Media

Della Resorts and Adventure; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Della Resorts and Adventure in Mumbai seeks a Social Media Manager to own the social media strategy, content ecosystem, and digital brand presence across platforms for Della Townships. You will translate brand and business objectives into social priorities, manage monthly content calendars, and develop platform-specific strategies for Instagram, Facebook, LinkedIn, YouTube, and beyond.

The role requires 5–7 years of experience in digital marketing, strong analytical skills, and the ability to

Qualifications

• 5–7 years of experience in social media or digital marketing.
• Bachelor’s degree in Business, Marketing, Real Estate, or Finance; MBA preferred.
• Strong analytical capabilities and content strategy skills.

Responsibilities

• Own DT’s annual and quarterly social media strategy.
• Develop platform-specific strategies for Instagram, Facebook, LinkedIn, YouTube.
• Manage the monthly social content calendar and content pillars.
• Collaborate with Creative and Performance Marketing teams on content.
• Monitor sentiment and reputation, track benchmarks, and optimise performance.

Skills

Social media strategy

Content planning

Platform expertise

Analytics

Collaboration

Education

Bachelor's degree in Business

Bachelor's degree in Marketing

MBA (preferred)

Tools

Social media tools

Job description

Job Description

Social Media Manager

Experience: 5–7 years

Function: Digital Marketing / Social Media

Reporting to: Head – Digital Marketing

Role Purpose

We are looking for a Social Media Manager to own Della Townships social media strategy, content ecosystem and digital brand presence across platforms.

This role will be the primary owner of social strategy and content performance, responsible for translating brand and business objectives into a strong social proposition that drives visibility, engagement, community growth and social-led demand.

The ideal candidate should combine strategic thinking, content understanding, platform expertise and strong analytical capabilities, with the ability to identify what content the brand should create, why it should create it and how its performance should be measured and improved.

Key Responsibilities

• Develop and own DT’s annual and quarterly social media strategy.
• Translate brand and business objectives into clear social media priorities and content strategies.
• Own the monthly social media content calendar across relevant platforms.
• Define and evolve content pillars, formats, themes and recurring content properties.
• Develop platform-specific strategies for Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Work closely with ORM teams to monitor sentiment, audience conversations and reputation-related opportunities or risks.
• Track competitor activity and relevant category benchmarks to identify whitespace and opportunities.
• Ensure DT’s social presence consistently reflects its premium and luxury positioning.
• Establish processes and frameworks that improve content quality, consistency and speed of execution.
• Continuously optimise the social strategy based on performance, audience insights and platform evolution.
• Brief Creative, Copy, Video and other content teams to deliver social-first communication.
• Partner with the Creative Head – Copy and Art Lead / Visualizer to ensure content is distinctive, relevant and aligned with DT’s premium positioning.
• Own the social content pipeline from ideation and briefing through publishing and performance analysis.
• Coordinate shoots, production requirements and external creative resources wherever required.
• Identify, evaluate and manage influencers and creators in line with campaign and brand objectives.
• Monitor platform trends, audience behaviour, emerging formats and cultural conversations to identify opportunities for DT.Analyse social media performance and translate data into actionable content and strategy recommendations.
• Collaborate with the Performance Marketing team to identify and test high-performing social creative.

Job Expectations

• Reach and quality of reach.
• Engagement rate.
• Video views and completion rates.
• Saves and shares
• Follower quality and growth.
• Content performance by pillar, format and platform.
• Performance of individual content properties and recurring formats
• Overall content output against strategy.
• Contribution to creative testing and optimisation.
• Social-driven enquiries and demand.
• Share of voice within the relevant category
• Overall brand and social growth.
• Growth in quality audience and community engagement.
• Improvement in content efficiency and performance.

Minimum Qualification

Education: Bachelor’s degree in Business, Marketing, Real Estate, or Finance; MBA from a top-tier business school preferred.

Minimum Job Experience

5-8 years

Reporting To

CMD

Travel

Frequent