Social Media Marketing Specialist

Wellbeing Nutrition; Gurugram District; Presencial; INR 2 500 000 - 4 000 000; Tempo integral

Resumo da oferta

Wellbeing Nutrition seeks a Senior Manager - Social Media to lead strategy, drive engagement, and scale brand advocacy across platforms. You will mentor teams, align social activity with product launches and campaigns, and shape long-term vision with senior stakeholders.

You’ll own KPI-driven planning, coordinate with Product, PR, Creative, and Customer Support, oversee content calendars, influencer partnerships, and analytics to optimize performance and ROI.

Qualificações

• Bachelor’s degree in marketing, communications, or business.
• 5–8 years in social media/digital marketing with 2–3 years in leadership.
• Proven track record of achieving KPIs (reach, engagement, growth).
• Experience with influencer partnerships.
• Strong analytical capabilities to translate metrics into actions.

Responsabilidades

• Define long-term social media strategy aligned with brand and business goals.
• Lead and mentor social media teams and content creators.
• Oversee content calendar planning and campaigns.
• Build community and brand advocacy through influencer collaborations.
• Partner with product, PR, marketing, and customer teams to support campaigns.
• Track metrics and optimize strategy based on data.

Conhecimentos

Strategic leadership

Team leadership

Data-driven decisions

Analytical skills

Cross-functional

Influencer partnerships

Stakeholder management

Communication

Formação académica

Bachelor’s in Marketing/Communications/Business

MBA or equivalent

Ferramentas

Social media analytics tools

Descrição da oferta de emprego

Job Title: Senior Manager - Social Media

Department: Marketing

Role Overview

We are looking for a highly strategic and experienced Senior Manager - social media to drive our social media vision, lead teams, and scale engagement, brand awareness, and community advocacy across all social platforms. This role isn’t just about execution - you’ll be expected to lead thinking, mentor others, make data-driven decisions, and collaborate at senior stakeholder levels to align social strategy with broader business objectives.

Key Responsibilities

Below are the responsibilities, upgraded to reflect senior-level expectations:

1. Strategic Leadership & Planning

• o Define and evolve the long-term social media strategy in line with overarching brand, product, and business goals.
• o Set ambitious but realistic targets (KPIs) in areas like reach, engagement, follower growth,
• o sentiment, and conversion.
• o Stay ahead of digital and social trends, competitor moves, platform changes, and emerging tools -advise which to adopt or pilot.
• o Lead and mentor a team of social media managers / content creators / community leads.
• o Define roles, responsibilities, and performance objectives for the team; ensure ongoing training and career growth.
• o Oversee content calendar planning and ensure content is planned well in advance and aligns to campaigns, product launches, seasonal trends.
• o Ensure brand consistency - voice, messaging, visual identity - across all social channels.
• o Coordinate with creative, video, design teams (or agencies) to ensure high production quality.

4. Community & Brand Advocacy

• o Build strategies to convert followers into active community members / brand advocates.
• o Monitor brand sentiment and conversations in real time. Escalate or respond appropriately to negative feedback.
• o Design and run influencer / creator collaborations that meaningfully extend reach and credibility.

5. Cross-Functional Collaboration

• o Partner with Product, PR, Marketing, Creative, D2C, Customer-Support teams to ensure social media supports campaigns, launches, and customer journeys.
• o Ensure that social media inputs are part of wider go-to-market plans (launches, promos, events).

6. Analytics, Reporting, & Optimization

• o Define, track, and report on key metrics (reach, engagement, conversion, sentiment, ROI, etc.)
• o Use data to drive strategy iterations- spot what’s working and what’s not; suggest improvements.
• o Forecast performance; manage social media budgets; allocate resources (paid vs organic)
• o Optimally.

Qualifications & Experience

• Bachelor’s degree in marketing, Communications, Business, or related field. An MBA or equivalent is a plus.
• 5-8 years’ experience in social media / digital marketing roles, with at least 2-3 years in a leadership/senior management position
• Strong proven track record of setting strategy and delivering on KPIs (reach, engagement, conversion, growth).
• Deep knowledge of social media platform dynamics, trends, content formats (video, short form, live, stories, etc.).
• Experience with influencer / creator partnerships.
• Strong analytical skills - able to interpret metrics and translate into insights / actions.
• Comfortable working across teams, managing multiple stakeholders, and operating in a fast-paced environment.
• Familiarity with social media management and analytics tool