Senior Manager - Social Media

Careernet; Mumbai; Hybrid; INR 4,000,000 - 6,000,000; Full time

Job summary

Careernet is seeking a Senior Manager Social Media & Content Lead to oversee and scale our digital footprint across Beauty, Fashion, Luxury, Skincare, and Owned Brands. You will architect long-term content frameworks and spearhead cross-channel growth campaigns.

In this leadership role, you will manage high-level stakeholders, guide video content strategy and production, and turn audience insights into major cultural and commercial milestones.

Qualifications

• Experience leading content strategy, social media operations, and cross-channel campaigns.
• Leadership experience within an E-commerce powerhouse, agency, or tier-1 Beauty/Fashion/Luxury brand.
• Expertise in video content strategy, production workflows, and SEO/audience engagement dynamics.
• Strong cross-functional stakeholder management and influence without direct authority.
• Elite analytical capabilities mapping digital engagement to commercial impact.

Responsibilities

• Spearhead the long-term planning, execution, and optimization of macro cross-channel growth marketing initiatives.
• Drive large-scale brand visibility and user engagement across all key digital touchpoints (Instagram, YouTube, Pinterest, etc.).
• Oversee video content production strategy, ensuring high-impact storytelling that scales channels effectively.
• Drive premium, high-visibility intellectual properties (IPs) and marquee brand activations
• Define, implement, and scale core metrics across all owned channels utilizing a balance of organic innovation and paid scaling strategies.
• Synthesize deep analytical reporting to guide executive-level marketing decisions.
• Align Private Labels (Owned Brands) with Central Marketing properties to ensure an integrated, cohesive corporate narrative.
• Act as the key liaison between Category Heads, Brand Management, and executive leadership to align social media output with annual revenue objectives.
• Establish and refine operational workflows to build agility, maximize campaign relevance, and reduce go-to-market friction.
• Provide strategic direction, set ambitious KPIs, and hold the social media team accountable for delivering exceptional business outcomes.
• Cultivate a high-performance, collaborative team culture anchored in creative experimentation and continuous professional development.
• Deliver consistent, constructive feedback and mentorship to groom internal talent for future leadership roles.

Skills

Content strategy leadership

Social media operations

Cross-channel campaigns

Video content strategy

SEO / audience engagement

Stakeholder management

Data-driven decision making

Tools

Video production workflows

SEO analytics

Analytics platforms

Job description

Senior Manager Social Media & Content Lead to oversee and scale the digital footprint

premier segmentsspanning Beauty, Fashion, Luxury, Skincare, and Owned Brands. In this

leadership role, you will architect long-term content frameworks, spearhead massive cross-channel

growth campaigns, lead special projects (including YouTube video strategies and flagship events , and manage high-level stakeholders. We need a seasoned leader who can turn

audience insights into major cultural and commercial milestones.

Knowledge and Skill

/ Qualification

Requirements

• 811 years of experience leading content strategy, social media operations, and cross-channel campaigns.

• Proven track record in a leadership role within an E-commerce powerhouse, Agency, or tier-1 Beauty/Fashion/Luxury brand.

• Exceptional expertise in video content strategy, production workflows, and SEO/audience engagement dynamics.

• Robust cross-functional stakeholder management skills with a proven capacity to influence without direct authority.

• Elite analytical capabilities capable of mapping digital engagement directly to commercial impact.

Key Responsibilities Strategic Leadership & Cross-Channel Campaigns

• Spearhead the long-term planning, execution, and optimization of macro cross-channel growth marketing initiatives.

• Drive large-scale brand visibility and user engagement across all key digital touchpoints (Instagram, YouTube, Pinterest, etc.).

• Oversee video content production strategy, ensuring high-impact storytelling that scales channels effectively.

• Drive premium, high-visibility intellectual properties (IPs) and marquee brand activations

Growth, Analytics & Performance Optimization

• Define, implement, and scale core metrics across all owned channels utilizing a balance of organic innovation and paid scaling strategies.

• Synthesize deep analytical reporting to guide executive-level marketing decisions.
• Align Private Labels (Owned Brands) with Central Marketing properties to ensure an integrated, cohesive corporate narrative.

High-Level Stakeholder & Process Management

• Act as the key liaison between Category Heads, Brand Management, and executive leadership to align social media output with annual revenue objectives.

• Establish and refine operational workflows to build agility, maximize campaign relevance, and reduce go-to-market friction.

People Management & Mentorship

• Provide strategic direction, set ambitious KPIs, and hold the social media team accountable for delivering exceptional business outcomes.

• Cultivate a high-performance, collaborative team culture anchored in creative experimentation and continuous professional development.

• Deliver consistent, constructive feedback and mentorship to groom internal talent for future leadership roles.