Senior Associate - Social Media (7-10 years)

TMRW House of Brands; Bengaluru; Hybrid; INR 1,200,000 - 2,100,000; Full time

Job summary

TMRW House of Brands in Bengaluru seeks a culturally plugged-in Social Media Manager with fashion and lifestyle brand fluency. You will own social media strategy and execution, develop social-first campaigns, and manage influencer partnerships.

You will craft copy, write captions, and analyze performance using Meta tools to continuously improve content. Collaboration with creative, design, video, marketing, and external agencies is essential, with seven years+ experience preferred.

Qualifications

• Experience creating social strategies for fashion/lifestyle brands.
• Strong copywriting with a consistent brand voice across platforms.
• Proven ability to lead influencer collaborations end-to-end.

Responsibilities

• Own social media strategy, calendars, platform presence and growth.
• Conceptualise trend-led social campaigns and always-on formats.
• Manage end-to-end creator collaborations from identification to evaluation.
• Write captions, headlines, scripts and briefs for campaigns.
• Analyze performance using Meta tools to improve content.
• Collaborate with creative, design, video, marketing and external agencies.

Skills

Social media strategy

Copywriting

Campaign ideation

Influencer marketing

Analytics

Project management

English storytelling

Education

Bachelor's or Master's in Mass Communication/Literature/Advertising

Tools

Meta Business Suite

Meta Ads Manager

Social analytics dashboards

Job description

We are looking for a culturally plugged-in Social Media Manager with deep experience in fashion and lifestyle brands, strong creative instincts, and exceptional copywriting skills. The candidate will own social media strategy and execution, develop compelling social-first campaigns, manage influencer partnerships, and use data to continuously improve content performance.

Key Responsibilities

• Social Strategy: Own social media strategy, content calendars, platform presence, and community growth across our fashion and lifestyle brands.
• Campaign Development: Conceptualise distinctive, trend-led social campaigns, content IPs, and always-on formats that strengthen brand relevance and engagement.
• Influencer Marketing: Manage end-to-end creator collaborations, from identification and briefing to execution, approvals, and performance evaluation.
• Content & Copywriting: Write compelling captions, campaign narratives, headlines, scripts, and creator briefs while maintaining a consistent brand voice.
• Analytics & Optimisation: Work hands-on with Meta Business Suite, Meta Ads Manager, and social analytics dashboards to identify insights and improve content performance.
• Cross-functional Execution: Partner with creative, design, video, marketing, and external agency teams to deliver high-quality content on time.
• 7years+ of relevant social media experience, with a strong digital, creative, or integrated agency background.
• Proven experience managing social media for fashion, apparel, lifestyle, or youth-focused consumer brands.
• Strong campaign ideation skills, with a portfolio demonstrating original concepts and successful social-first executions.
• Hands-on experience managing influencer and creator collaborations end-to-end.
• Working proficiency in Meta Business Suite, Meta Ads Manager, and performance analytics.
• Excellent copywriting skills, with a strong command of English, storytelling, and brand tonality.
• Bachelor's or Master's degree in Mass Communication, English Literature, Journalism, Advertising, or a related discipline.

What Success Looks Like

• Distinctive, culturally relevant campaigns that strengthen brand affinity.
• Consistent improvement in content quality, engagement, and audience growth.
• Effective influencer partnerships with measurable outcomes.
• Data-led decisions that improve creative effectiveness.
• Strong ownership, execution discipline, and cross-functional collaboration.