Seo Professional

Yes Bank; Mumbai Suburban; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Yes Bank is seeking an experienced SEO/ASO and content strategist to drive organic leads and web traffic across key products. You will develop and execute comprehensive SEO/GEO and ASO strategies, perform keyword research, collaborate with agencies, and optimize on-page content, landing pages, blogs, and product pages.

The role requires 7+ years in SEO, ASO, and content strategy, with strong CRO and data-driven decision making.

Qualifications

• 7+ years of relevant SEO/ASO and content strategy experience.
• Experience leading cross-functional teams and partnerships.
• Strong data-driven approach with CRO experience.

Responsibilities

• Drive organic leads and web traffic across key products.
• Develop and execute comprehensive SEO/GEO strategy to improve rankings and visibility.
• Conduct keyword research, competitor analysis, and gap analysis with agency partners.
• Optimize content (landing pages, blogs, product pages) for on-page and off-page SEO.
• Collaborate with agency to ensure content is SEO-friendly and aligned with keywords and user intent.
• Stay updated on SEO trends and algorithm changes to stay competitive.
• Develop and execute ASO strategies to improve app visibility, rankings and downloads.
• Optimize app titles, descriptions, and metadata for target keywords.
• Collaborate with product marketing and digital banking teams to optimize app store visuals.
• Lead development of content strategy aligned with SEO/ASO goals to drive organic traffic and leads.
• Audit and update existing content to maintain relevance and performance.
• Track and report on performance of SEO, ASO, leads, and content initiatives.
• Provide actionable insights based on data analysis.

Skills

SEO

ASO

Content Strategy

Lead Generation

A/B Testing

Tools

Adobe Analytics

Google Analytics

Google Search Console

Adobe Target

SEMrush

Ahrefs

Moz

SensorTower

Job description

Role & responsibilities :

SEO/GEO Strategy & Execution

• Will be responsible for driving organic leads & web traffic across the various products in focus.
• Develop and implement a comprehensive SEO/GEO strategy to improve organic search rankings, visibility on GenAI tools, drive traffic, and generate leads.
• Work with agency to conduct keyword research, AI visibility, competitor analysis, and gap analysis to identify opportunities for growth.
• Optimize website content, including landing pages, blog posts, and product pages, for on-page and off-page SEO.
• Collaborate with the agency to ensure all content is SEO-friendly and aligned with target keywords and user intent.
• Stay updated on SEO trends, algorithm changes, and best practices to ensure the website remains competitive.

ASO Strategy & Execution

• Develop and execute ASO strategies to improve app visibility, rankings, and downloads across app stores (Google Play Store, Apple App Store).
• Conduct keyword research and optimize app titles, descriptions, and metadata for target keywords.
• Collaborate with the product marketing & digital banking teams to optimize app visuals, including icons, screenshots, description and videos on the app store listing.

Content Strategy

• Lead the development of a content strategy that aligns with SEO and ASO goals to drive organic traffic and lead generation.
• Collaborate with the product marketing team and content agency to create high-quality, engaging, and optimized content for the website and app stores.
• Ensure content is tailored to target audiences, user intent, and conversion goals.

Optimization, Performance Tracking & Collaboration

• Work closely with the Website Lead and respective Digital Channels teams for the development and implementation of CRO strategies to improve website conversion rates. Conduct A/B testing and multivariate testing to optimize landing pages, CTAs, lead forms and user flows.
• Provide actionable insights and recommendations based on data analysis.
• Work closely with cross‑functional teams and agencies, including content, design, product, digital banking, and website, to ensure alignment and execution of SEO and ASO strategies.

SEO Execution

• Monitor and analyze website performance using tools like Customer Journey Analytics, Search Console, and third‑party SEOplatforms.
• Identify and resolve technical SEO issues, including site speed, mobile optimization, crawlability, and indexing.
• Identify opportunities for automation of tasks using AI agents for strategy & content development

ASO Strategy & Execution

• Stay updated on ASO trends, app store guidelines, and competitor strategies.
• Track and Publish performance reports with all stakeholders

Content Strategy

• Regularly audit and update existing content to maintain relevance and performance.

Optimization, Performance Tracking & Collaboration

• Track, measure, and report on the performance of SEO, ASO, Leads and content initiatives. Essential: 7+ Years with relevant work experience in managing SEO, ASO, and content strategy, preferably in a lead generation-focused environment..

Familiarity with marketing & SEO tools like Adobe Analytics, Google Search Console, Google Analytics, Adobe Target, SEMRush, AHrefs, Moz, SensorTower, etc.