ASO & SEO Specialist

Sigzen Technologies Private Limited; Ahmedabad District; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Sigzen Technologies Private Limited is seeking an ASO/SEO Expert with 4–6 years of experience to lead mobile game marketing initiatives in India. The role covers ASO, paid campaigns across Google, Meta, and Bing, and comprehensive SEO strategy including on-page and off-page activities.

You will oversee the SEO team, drive improvements in DA/PA, and stay updated onApp Store and Play Store algorithm changes, delivering data-driven insights and better visibility for apps and websites.

Qualifications

• 4 to 6 years of experience in ASO/SEO roles.
• Education: IT or Computer Degree or equivalent.
• Proficient in ASO tools and paid marketing campaigns.
• Strong understanding of SEO, DA/PA, and algorithm changes in app stores and search engines.
• Ability to analyze data and provide actionable insights.

Responsibilities

• Utilize ASO tools to optimize app store listings.
• Conduct keyword research, competitor analysis, and app performance tracking.
• Plan and execute paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), and Bing Ads.
• Oversee on-page and off-page SEO activities.
• Improve domain and page authority for all pages.
• Perform regular SEO audits and provide recommendations.
• Lead and manage the SEO team and coordinate with stakeholders.

Skills

ASO tools

Keyword research

App performance

Paid advertising

SEO strategies

Team management

Data analysis

Content creation

Link building

Education

IT or Computer Degree

Tools

SensorTower

Apptweak

Job description

About Us:

We are seeking a highly skilled ASO/SEO Expert with a strong background in mobile game marketing. The ideal candidate will be proficient in ASO tools, have extensive experience in paid marketing campaigns across various platforms like Google and Meta, and possess a deep understanding of SEO strategies. This role involves managing and overseeing the SEO team and deploying effective SEO strategies to overall improve reach and Google Search result of webs and apps as well as on-page and off-page activities, improving domain authority (DA) and page authority (PA), and staying updated on the latest algorithm changes in app stores and search engines.

Experience: 4 to 6 years of experience Education: IT or Computer Degree or equivalent.

Key Responsibilities:

ASO Expertise:

• Utilize ASO tools (e.g., SensorTower) to optimize app store listings.

• Conduct keyword research, competitor analysis, and app performance tracking.

• Implement strategies to improve app rankings and visibility in app stores.

Paid Marketing:

• Plan and execute paid marketing campaigns on Google Ads, Meta (Facebook/Instagram), and Bing Ads.

• Develop and manage marketing strategies specifically for mobile games.

• Monitor and analyze campaign performance, optimizing for better ROI.

SEO Strategy:

• Oversee all on-page and off-page SEO activities.

• Develop and implement strategies to improve domain authority (DA) and page authority (PA) for all web pages.

• Conduct regular audits and provide recommendations for improvement.

Competitor Analysis:

• Analyze competitors' app marketing and ASO strategies.

• Stay updated on industry trends and algorithm changes in the App Store and Play Store.

• Provide insights and recommendations based on competitor activities.

General ASO and SEO Tasks:

• Perform keyword research, metadata optimization, and content creation.

• Optimize app titles, descriptions, screenshots, and other elements to enhance visibility and downloads.

• Manage link-building strategies and outreach campaigns to improve website authority.

Team Management:

• Lead and manage the SEO team, providing guidance and support.

• Coordinate with content creators, developers, and other stakeholders to ensure cohesive strategies.

• Monitor team performance and provide regular feedback.

Qualifications:

• Proven experience with ASO tools like SensorTower, Apptweak etc.

• Strong background in paid marketing, particularly for mobile games.

• Extensive knowledge of SEO best practices and tools.

• Experience in improving DA and PA.

• Ability to analyze data and provide actionable insights.

• Excellent communication and team management skills.

• Up-to-date with the latest trends and algorithm changes in the App Store, Play Store, and search engines.