Search Engine Optimization Team Lead

Nians; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Nians is seeking a seasoned SEO Team Lead to guide a team of specialists in crafting and executing advanced SEO, AEO, GEO, and ASO strategies that drive organic growth, AI search visibility, and measurable business outcomes.

You will mentor the team, conduct research on keywords and entities, optimize content and metadata, implement EEAT-driven content, and collaborate with product, development, and marketing to embed SEO into every initiative.

Qualifications

• Bachelor's degree in Marketing, Communications, Computer Science, Business, or related field.
• 3–5 years hands-on SEO experience with leadership of organic growth initiatives.
• Strong understanding of Technical, On-Page, Off-Page, Local, International, Semantic, and Entity SEO.

Responsibilities

• Lead and mentor a team of SEO specialists with coaching and performance feedback.
• Develop and execute comprehensive SEO, AEO, GEO, and ASO strategies to drive organic growth and AI search visibility.
• Optimize website content, metadata, headings, URLs, and structured data for better rankings and user experience.
• Conduct keyword, topic cluster, search intent, and entity research to identify high-impact content opportunities.
• Develop AI-friendly content optimized for EEAT, PAA, and conversational search.
• Plan and oversee ethical link-building and digital PR to improve domain authority.
• Collaborate with Content teams to produce EEAT-driven content and integrate SEO across product, UX/UI, and marketing.

Skills

SEO

Technical SEO

On-Page SEO

Off-Page SEO

Local SEO

International SEO

Semantic SEO

AEO

GEO

ASO

Content optimization

Data analysis

Team leadership

GA4

Education

Bachelor's degree in Marketing, Communications, Computer Science, Business, or related field

Tools

Google Analytics 4

Google Search Console

Ahrefs

SEMrush

Moz

Screaming Frog

Looker Studio

Microsoft Clarity

Job description

We are looking for a seasoned and strategic SEO Team Lead to join our dynamic marketing team. In this role, you will lead a team of SEO specialists to develop and execute innovative SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and ASO (App Store Optimization) strategies that drive organic growth, AI search visibility, and business outcomes.

ROLES & RESPONSIBILITIES:

• Lead and mentor a team of SEO specialists by providing guidance, coaching, training, and performance feedback.
• Develop and execute comprehensive SEO, AEO, GEO, and ASO strategies aligned with business goals and evolving search technologies.
• Build organic growth strategies that improve visibility across Google Search, AI Overviews, ChatGPT, Perplexity, Gemini, Microsoft Copilot, and voice search platforms.
• Conduct advanced keyword, topic cluster, search intent, and entity research to identify high-impact content opportunities.
• Optimize website content, metadata, internal linking, headings, URLs, and structured data to improve search rankings and user experience.
• Develop AI-friendly content optimized for Answer Engines, Featured Snippets, People Also Ask (PAA), and conversational search.
• Implement Generative Engine Optimization (GEO) best practices to increase brand visibility and citations across AI-powered search platforms.
• Implement semantic SEO and entity-based optimization strategies to strengthen topical authority and Knowledge Graph presence.
• Plan and oversee ethical link-building and digital PR campaigns to improve domain authority and online credibility.
• Collaborate with Content teams to develop EEAT-driven content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness.
• Optimize websites for AI-generated search experiences and Google's AI Overviews.
• Develop and manage App Store Optimization (ASO) strategies for Google Play Store and Apple App Store, including keyword optimization, metadata, screenshots, and conversion optimization.
• Monitor and analyze website, app, and AI search performance using Google Analytics 4 (GA4), Google Search Console, Ahrefs, SEMrush, Screaming Frog, Looker Studio, and Microsoft Clarity.
• Track organic rankings, AI citations, search visibility, Core Web Vitals, traffic, engagement, and conversion metrics.
• Generate regular performance reports and executive dashboards with actionable insights and recommendations.
• Stay updated with Google algorithm updates, AI search trends, generative search technologies, and industry best practices.
• Leverage AI tools such as ChatGPT, Gemini, Claude, and Perplexity to improve SEO workflows, research, and content optimization.
• Collaborate closely with Product, Development, UX/UI, Content, and Marketing teams to ensure SEO and AI search best practices are integrated into all digital initiatives.
• Identify new opportunities to improve organic traffic, brand authority, lead generation, and conversion rates through data-driven optimization.
• Manage multiple SEO projects simultaneously while ensuring timely delivery and measurable business impact.

REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, Computer Science, Business, or a related field.
• 3–5 years of hands‑on experience in SEO with proven experience leading successful organic growth initiatives.
• Strong understanding of Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, International SEO, Semantic SEO, and Entity SEO.
• Hands‑on experience with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI Search Optimization.
• Experience optimizing content for Google AI Overviews, Featured Snippets, Voice Search, and AI-powered search engines.
• Strong knowledge of EEAT principles, structured data (Schema.org), Knowledge Graphs, NLP, and semantic search.
• Experience with App Store Optimization (ASO) for Android and iOS applications is preferred.
• Proficiency with SEO tools including Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, Looker Studio, and Microsoft Clarity.
• Excellent analytical and problem‑solving skills with the ability to translate data into actionable growth strategies.
• Strong leadership, communication, stakeholder management, and cross‑functional collaboration skills.
• Ability to manage multiple priorities and thrive in a fast‑paced, performance‑driven environment.
• Google Analytics, Google Ads, Semrush, Ahrefs, or other relevant SEO certifications are an added advantage.