SEO Specialist

Pavans Group Techsoft Pvt. Ltd.; Vadodara; On-site; INR 350,000 - 550,000; Full time

Job summary

Pavans Group Techsoft Pvt. Ltd. in Vadodara, India, is seeking an SEO Specialist to manage ASO and SEO for mobile apps, improve ranking and visibility, and perform keyword research.

You will work with design and development teams, run Google and Meta Ads campaigns, track performance with Google Analytics, Search Console, Firebase, and Play Console, and craft SEO-friendly content and app descriptions.

Qualifications

• Strong knowledge of ASO and SEO concepts
• Experience with Play Console, Google Analytics, and Search Console
• Familiar with Google Ads and Meta Ads
• Good keyword research and content writing skills
• Good communication and coordination skills

Responsibilities

• Manage ASO activities for Play Store and App Store applications
• Improve app ranking, organic installs, and app visibility
• Perform keyword research for SEO and ASO
• Handle On-page, Off-page, and Technical SEO activities
• Run Google Ads, Meta Ads, and app promotion campaigns
• Track performance using Google Analytics, Search Console, Firebase, and Play Console
• Create SEO-friendly content, blogs, and app descriptions
• Coordinate with design and development teams for marketing activities

Skills

ASO concepts

SEO concepts

Keyword research

Content writing

Google Analytics

Search Console

Google Ads

Meta Ads

Communication

Team coordination

Education

Graduate

Tools

Play Console

Google Analytics

Search Console

Job description

Job OverviewRoles & Responsibilities:

Manage ASO activities for Play Store and App Store applications

Improve app ranking, organic installs, and app visibility

Perform keyword research for SEO and ASO

Handle On-page, Off-page, and Technical SEO activities

Run Google Ads, Meta Ads, and app promotion campaigns

Track performance using Google Analytics, Search Console, Firebase, and Play Console

Create SEO-friendly content, blogs, and app descriptions

Coordinate with design and development teams for marketing activities

Requirements:

Strong knowledge of ASO and SEO concepts

Experience with Play Console, Google Analytics, and Search Console

Familiar with Google Ads and Meta Ads

Good keyword research and content writing skills

Good communication and coordination skills

Preferred:

IT industry experience preferred

Mobile app marketing experience will be an added advantage

• Experience

  1 - 5 Years

• No. of Openings

  2

• Education

  Graduate

• Role

  SEO Specialist

• Industry Type

  IT Services & Consulting

• Gender

  [ Male / Female ]

• Job Country

  India

• Type of Job

  Full Time

• Work Location Type

  Work from Office