Sr. SEM Executive

Seagull Advertising; Pune District; On-site; INR 502,000 - 725,000; Full time

Job summary

Seagull Advertising in Pune is seeking an SEM Executive to plan, execute, optimize and scale paid campaigns across Google Ads, Meta, LinkedIn, and other platforms. The role emphasizes hands-on SEM and data-driven decision making.

You will collaborate with creative and account teams, conduct keyword research and bid management, manage lead gen and ecommerce campaigns, and generate weekly and monthly reports with actionable insights.

Qualifications

• 4–5 years in Performance Marketing / SEM within an agency or digital marketing environment.
• Strong expertise in Google Ads, Google Analytics, Google Tag Manager, and Meta Ads Manager.
• Proven experience in campaign setup, bid management, optimization, and performance reporting.

Responsibilities

• Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.
• Execute SEM strategies including keyword research, bid management, campaign structuring, and budget allocation.
• Manage PPC, display, remarketing, lead generation, and conversion-focused campaigns.
• Monitor campaign performance and optimize for ROI, CPA, CTR, ROAS, and other key metrics.
• Develop and implement ecommerce growth strategies, including marketplace and website campaign scaling.
• Conduct audience, competitor, and market research to identify growth opportunities.
• Generate weekly and monthly performance reports with actionable insights.
• Collaborate with Creative, Content, and Account Management teams to improve campaign effectiveness.
• Stay updated with platform updates, industry trends, and best practices in performance marketing.

Skills

Google Ads

Google Analytics

Google Tag Manager

Meta Ads Manager

Campaign Management

Bid Management

Performance Reporting

Lead Generation

Ecommerce Campaigns

Audience Segmentation

Stakeholder Management

Communication Skills

Conversion Tracking

Education

Bachelor's Degree in Marketing

Google Ads Certifications

Tools

Shopify

WooCommerce

Looker Studio

SEMrush

Ahrefs

Microsoft Excel

Job description

We are looking for an SEM Executive with hands-on experience in SEM and Paid Media to plan, execute, optimize, and scale digital campaigns across multiple platforms. The ideal candidate should have strong analytical capabilities, expertise in campaign management, and experience in driving measurable business outcomes for clients.

Key Responsibilities

• Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.
• Execute SEM strategies including keyword research, bid management, campaign structuring, and budget allocation.
• Manage PPC, display, remarketing, lead generation, and conversion-focused campaigns.
• Monitor campaign performance and optimize for ROI, CPA, CTR, ROAS, and other key metrics.
• Develop and implement e-commerce growth strategies, including marketplace and website campaign scaling.
• Conduct audience, competitor, and market research to identify growth opportunities.
• Generate weekly and monthly performance reports with actionable insights.
• Collaborate with Creative, Content, and Account Management teams to improve campaign effectiveness.
• Stay updated with platform updates, industry trends, and best practices in performance marketing.

Key Requirements

• 4–5 years of experience in Performance Marketing / SEM within an advertising agency or digital marketing environment.
• Strong expertise in Google Ads, Google Analytics, Google Tag Manager, and Meta Ads Manager.
• Proven experience in campaign setup, bid management, optimization, and performance reporting.
• Experience managing lead generation and e-commerce campaigns.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Understanding of conversion tracking, attribution models, and audience segmentation.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to manage multiple client accounts in a fast-paced agency environment.

Preferred Skills

• Google Ads Certifications.
• Experience with e-commerce platforms such as Shopify, WooCommerce, or similar.
• Knowledge of Looker Studio, SEMrush, Ahrefs, or related reporting and research tools.
• Advanced proficiency in Microsoft Excel and reporting dashboards.

Qualification

Bachelor’s Degree in Marketing, Business, Digital Marketing, Mass Media, or a related field. Relevant certifications in Google Ads, Analytics, or Performance Marketing will be an added advantage.

Apply to Soar

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