Sr . SEM Executive - Seagull Advertising

Seagull Advertising; Pune District; On-site; INR 500,000 - 900,000; Full time

Job summary

Seagull Advertising is seeking an SEM Executive to plan, execute, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, and more. You will analyze performance, manage budgets, and drive measurable outcomes for multiple clients.

The role requires hands-on SEM expertise, strong analytical skills, and experience in campaign setup, bid management, and performance reporting within a fast-paced agency environment.

Qualifications

• 4–5 years of experience in Performance Marketing/SEM in an agency or digital marketing environment.

Responsibilities

• Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other platforms.
• Execute SEM strategies including keyword research, bid management, campaign structuring, and budget allocation.
• Manage PPC, display, remarketing, lead generation, and conversion-focused campaigns.
• Monitor campaign performance and optimize for ROI, CPA, CTR, ROAS, and other key metrics.
• Develop and implement e-commerce growth strategies, including marketplace and website campaign scaling.
• Conduct audience, competitor, and market research to identify growth opportunities.
• Generate weekly and monthly performance reports with actionable insights.
• Collaborate with Creative, Content, and Account Management teams to improve campaign effectiveness.
• Stay updated with platform updates, industry trends, and best practices in performance marketing.

Skills

Analytical skills

Campaign management

Stakeholder management

Communication

Education

Bachelor's degree in Marketing

Tools

Google Ads

Google Analytics

Google Tag Manager

Meta Ads Manager

Looker Studio

SEMrush

Ahrefs

Excel

Job description

We are looking for an SEM Executive with hands-on experience in SEM and Paid Media to plan, execute, optimize, and scale digital campaigns across multiple platforms. The ideal candidate should have strong analytical capabilities, expertise in campaign management, and experience in driving measurable business outcomes for clients.

Key Responsibilities

• Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.
• Execute SEM strategies including keyword research, bid management, campaign structuring, and budget allocation.
• Manage PPC, display, remarketing, lead generation, and conversion-focused campaigns.
• Monitor campaign performance and optimize for ROI, CPA, CTR, ROAS, and other key metrics.
• Develop and implement e-commerce growth strategies, including marketplace and website campaign scaling.
• Conduct audience, competitor, and market research to identify growth opportunities.
• Generate weekly and monthly performance reports with actionable insights.
• Collaborate with Creative, Content, and Account Management teams to improve campaign effectiveness.
• Stay updated with platform updates, industry trends, and best practices in performance marketing.

Key Requirements

• 4 5 years of experience in Performance Marketing / SEM within an advertising agency or digital marketing environment.
• Strong expertise in Google Ads, Google Analytics, Google Tag Manager, and Meta Ads Manager.
• Proven experience in campaign setup, bid management, optimization, and performance reporting.
• Experience managing lead generation and e-commerce campaigns.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Understanding of conversion tracking, attribution models, and audience segmentation.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to manage multiple client accounts in a fast-paced agency environment.

Preferred Skills

• Google Ads Certifications.
• Experience with e-commerce platforms such as Shopify, WooCommerce, or similar.
• Knowledge of Looker Studio, SEMrush, Ahrefs, or related reporting and research tools.
• Advanced proficiency in Microsoft Excel and reporting dashboards.

Qualification

Bachelor s Degree in Marketing, Business, Digital Marketing, Mass Media, or a related field. Relevant certifications in Google Ads, Analytics, or Performance Marketing will be an added advantage.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.