SEO & SEM Specialist

Actcstudio; Chennai District; On-site; INR 600,000 - 800,000; Full time

Job summary

A digital marketing agency in Chennai, Tamil Nadu, is seeking an experienced SEO & SEM Specialist to enhance organic and paid search efforts. This role entails planning and managing strategies for on-page, off-page, and technical SEO while optimizing campaigns across search engines. Candidates should have a solid background in digital campaigns, proficiency in tools like Google Analytics, and a results-oriented mindset. Collaboration with various teams and an analytical approach are essential for success in this position.

Qualifications

• Proven experience in SEO and SEM for websites and digital campaigns.
• Hands-on knowledge of Google Analytics, Google Search Console, and Google Ads.
• Strong understanding of keyword research, content optimization, and link-building strategies.

Responsibilities

• Plan, execute, and manage SEO strategies for on-page, off-page, and technical SEO.
• Conduct keyword research and optimize content for search intent.
• Manage Google Ads and other paid search campaigns.

Skills

SEO strategy execution

Google Ads management

Keyword research

Data analysis

Content optimization

Competitor analysis

Communication skills

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

We are looking for an SEO & SEM Specialist to drive organic search growth and paid search campaigns. The role involves strategy, execution, and performance optimization across search engines to maximize traffic, leads, and conversions.

Key Responsibilities

• Plan, execute, and manage SEO strategies for on-page, off-page, and technical SEO
• Conduct keyword research and optimize content for search intent
• Manage Google Ads and other paid search campaigns (SEM)
• Monitor, analyze, and optimize campaigns to improve ROI, CTR, CPC, and conversions
• Conduct competitor analysis and identify growth opportunities
• Collaborate with content, design, and marketing teams for SEO-friendly creatives
• Prepare performance reports, insights, and recommendations for stakeholders
• Stay updated on SEO & SEM best practices, Google algorithm updates, and industry trends

Does this soundlike you?

• Proven experience in SEO and SEM for websites and digital campaigns
• Hands-on knowledge of Google Analytics, Google Search Console, and Google Ads
• Strong understanding of keyword research, content optimization, and link-building strategies
• Ability to monitor, report, and optimize campaigns using analytics data
• Knowledge of SEO tools like SEMrush, Ahrefs, Moz, or similar
• Strong analytical, problem-solving, and communication skills

Preferred Skills

• Experience with local SEO, technical SEO audits, and schema implementation
• Understanding of paid and organic integration for maximum performance
• Knowledge of AI tools for content optimization and campaign ideation

What We’re Looking For

• Data-driven, results-oriented, and proactive mindset
• Ability to work across teams and manage multiple campaigns
• Detail-oriented with strategic thinking for both short-term and long-term growth