Search Engine Marketing (SEM) Executive

Pulse Solutions; Mumbai; Hybrid; INR 507,780 - 608,220; Full time

Job summary

Pulse Solutions is seeking a results-driven Search Engine Marketing Executive to join our digital team in Mumbai. This role involves planning, managing, and optimizing paid search campaigns across platforms such as Google Ads and Bing Ads. The ideal candidate should have 1–2 years of experience in SEM/PPC, strong analytical skills, and a knowledge of conversion tracking. The position also offers remote work options and a competitive salary of up to 50,000 per month.

Qualifications

• 1–2 years of experience in SEM/PPC (freshers with strong skills may also apply).
• Ability to conduct keyword research and ad copy testing.
• Experience in monitoring campaign performance and improving ROI/ROAS.

Responsibilities

• Plan, manage, and optimize paid advertising campaigns.
• Monitor campaign performance and improve ROI/ROAS.
• Collaborate with content and design teams.

Skills

Strong analytical and problem-solving skills

Knowledge of conversion tracking

A/B testing skills

Education

Bachelor's degree or equivalent

Tools

Google Ads

Microsoft (Bing) Ads

Google Analytics

Microsoft Clarity

Job description

Overview

We’re looking for a results-driven Search Engine Marketing Executive to join our digital team. If you’re passionate about paid search, data-driven decision-making, and optimizing campaigns for performance, we’d love to hear from you.

What you’ll do

• Plan, manage, and optimize paid advertising campaigns across platforms such as Google Ads and Microsoft (Bing) Ads.
• Conduct keyword research, ad copy testing, and bid optimization
• Monitor campaign performance and improve ROI/ROAS
• Analyze data using tools like Google Analytics and Microsoft Clarity
• Collaborate with content and design teams to improve landing pages
• Stay updated with SEM trends, algorithm changes, and best practices

What we’re looking for

• 1–2 years of experience in SEM/PPC (freshers with strong skills may also apply)
• Strong analytical and problem-solving skills
• Knowledge of conversion tracking and A/B testing

Location: Mumbai/Remote

CTC: Up to 50,000/Month

This position offers immense potential of growth and freedom of working style.

Education

Bachelor\'s degree or equivalent