Senior SEM Analyst

INNOPPL IT SERVICES; Chennai; On-site; INR 700,000 - 900,000; Full time

Job summary

INNOPPL IT SERVICES is looking for a detail-oriented SEM Analyst in Chennai, India. The candidate should have at least 4 years of experience in Google Ads, specifically with eCommerce accounts, and demonstrate strong analytical skills and communication abilities. The role involves driving performance across acquisition channels, optimizing ad portfolios, and implementing CRO strategies to generate revenue. Familiarity with tools like GA4 and Looker Studio is also required.

Qualifications

• 4+ years of experience in Google Shopping Ads.
• Worked with an eCommerce Marketing Agency for at least 3 years.
• Strong knowledge of online marketing tools and best practices.
• Exceptional communication skills (verbal and written).
• Experience in handling US accounts is a plus.

Responsibilities

• Drive performance execution across key acquisition channels.
• Audit and optimize the Paid portfolio to exceed ROAS targets.
• Implement Conversion Rate Optimization (CRO) strategies.
• Maintain reporting dashboards (GA4/Looker Studio) for performance analysis.
• Conduct market research for emerging technologies and tools.

Skills

Google Shopping Ads

Communication skills

eCommerce Marketing Agency experience

Tools

GA4

Looker Studio

Shopify

Big Commerce

Woo Commerce

Magento

Job description

Overview

We are seeking a detail-oriented and performance-driven SEM Analyst with strong expertise in Google Ads. The ideal candidate should bring at least 4+ years of proven experience in SEM, along with prior agency experience in managing eCommerce accounts. This role requires strong analytical skills, excellent communication, and the ability to deliver measurable results for clients.

Mandatory Skills

• Minimum of 4 years’ experience in Google Shopping Ads.
• Exceptional communication skills (both verbal and written).
• Must have worked with an eCommerce Marketing Agency for at least 3 years.

Key Responsibilities

• Drive end-to-end performance execution across key acquisition channels, while managing technical infrastructure, feed optimization, and robust cross-channel tracking.
• Proactively audit and optimize the full Paid portfolio to consistently exceed Return on Ad Spend (ROAS) targets.
• Identify and implement Conversion Rate Optimization (CRO) strategies across client funnels to unlock incremental revenue growth and improve overall campaign efficiency.
• Develop and maintain sophisticated reporting dashboards (GA4/Looker Studio) to conduct comprehensive performance analysis and translate complex data into decisive, actionable strategic recommendations.
• Lead proactive market research to vet and integrate emerging technologies, platforms, and AI-driven tools that can be leveraged to maintain competitive advantage in the e-commerce landscape.

Requirements

• Must have worked with a marketing agency for at least 4 years.
• Strong knowledge of online marketing tools and best practices.
• Good understanding of primary e-commerce CMSs (Shopify, Big Commerce, Woo Commerce, and Magento).
• Exceptional verbal and written communication skills.
• Experience in handling US accounts is a plus.