SR. Product Growth Manager

Maruti Suzuki; Gurgaon; On-site; INR 3,000,000 - 4,200,000; Full time

Job summary

Maruti Suzuki India Ltd. is seeking a Senior Product Growth Marketing professional to develop and execute strategies that boost product adoption, engagement, and revenue. This role focuses on market research, digital marketing, pricing, licensing, and cross-channel campaigns.

You will lead marketing initiatives across Mainline, digital channels, and AEM tools, coordinating with cross-functional teams to achieve growth and measurable outcomes.

Qualifications

• Bachelor's degree in business, marketing, economics, or a related field (Master's degree preferred).
• 8-12 years experience in marketing with 5+ years in relevant roles.
• Experience with digital/Mainline marketing and Adobe tools is a plus.

Responsibilities

• Conduct in-depth market analysis to identify growth opportunities.
• Develop marketing strategies aligned with product value proposition.
• Plan entering new markets and expanding reach.
• Design and execute digital marketing campaigns across channels.
• Manage pricing strategies and vendor negotiations.
• Maintain records of growth activities and performance data.

Skills

Market research

Digital marketing

Strategic thinking

A/B testing

Education

Bachelor's degree in business/marketing/economics

Master's degree (preferred)

Tools

AEM Full Suite

Adobe Experience Platform (AEP)

Adobe Journey Optimizer (AJO)

WhatsApp Campaigns

Push Notifications

Job description

The role holder is responsible for developing and executing strategies that increase product adoption, engagement, and revenue.

Work Areas

Responsibilities & Outcomes

Market Research

• Conduct in-depth demand and customer market analysis to identify opportunities for product growth. Utilize analytics tools and data to understand customer behaviour, preferences, and market trends.
• Analyse marketing insights to position the product effectively in the market. Develop marketing strategies that align with the product's value proposition and customer needs.
• Develop strategic plans for entering new markets or expanding product reach in existing markets.
• Identify growth opportunities and assess market entry risks and benefits.

Business Problem Analysis

• Analyse complex business problems and challenges to identify root causes and potential solutions. Collaborate with cross-functional teams to address business issues and optimize product growth.
• Benchmark the potential opportunities for the firm in new technologies and ideate on their implementation.

Product Costing &

License/Contract Management

• Manage product costing, pricing strategies, and cost optimization efforts.
• Support in handling product licensing, contract management, and negotiations with third-party vendors and partners.

Digital/Mainline

• Designing and executing digital/Mainline marketing strategies and plans for customer acquisition.
• Monitoring and analysing the impact of digital/Mainline marketing initiatives across various channels.
• Developing corrective action plans to ensure the achievement of targeted outcomes.
• Planning and organizing marketing campaigns and initiatives.
• Utilizing creative skills to develop innovative problem-solving approaches 6. Strategic PR releases
• Contribute to the development and refinement of the product growth strategy.
• Align product growth activities with the organization's long-term product goals and objectives.

Revenue Generation and Growth

• Contributing to the organization's reach, brand development, lead conversion, sales growth, and revenue generation.
• Running effective and cost-efficient marketing campaigns

Information Management

• Maintain organized records of product growth activities, including strategic plans, budgets, and performance data.
• Prepare and present reports on product growth progress, market insights, and strategic planning.

AEM Tools

Adobe Experience Cloud (AEM, AEP & AJO) Capabilities

• End-to-end experience across the Adobe Experience Manager (AEM) suite, including Digital Asset Management (DAM), asset publishing, URL generation, and content activation.
• Configure, manage, and activate customer segments, including batch and real-time streaming audiences.
• Design and orchestrate complex customer journeys and Always-On lifecycle programs in Adobe Journey Optimizer (AJO).
• Configure WhatsApp and Push Notification campaigns for personalized customer engagement.
• Create, configure, and manage business/customer events, event tagging, and event-driven automations.
• Execute audience onboarding, activation, and cross-channel campaign deployment.
• Monitor journey performance, troubleshoot issues, and optimize customer engagement initiatives.
• Key Skills: AEM Full Suite, DAM Management, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Audience Segmentation, Streaming Segments, Journey Orchestration, Event Configuration & Tagging, WhatsApp Campaigns, Push Notifications, Marketing Automation.

Behavioural Competencies (For Details Please Refer to Annexure)

• Result Orientation
• Learning Agility
• Customer Centricity
• Change Agility
• Innovation & New Ways of Working
• Strategic Thinking

Qualifications & Experience

Qualifications

Bachelor's degree in business, marketing, economics, or a related field (Master's degree

preferred)

**Experience

8-12 years, with at least 5 years of experience in relevant experience