Product Growth Manager-MBX1

Maruti Suzuki; Gurgaon; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Maruti Suzuki India Ltd. is seeking a proactive analyst to conduct in-depth demand and market analysis to identify opportunities for product growth.

You will use analytics to understand customer behavior and market trends and develop marketing strategies aligned with the product's value proposition. You will design plans to enter new markets, support pricing, licensing, and contract management, and coordinate cross-functional teams to drive revenue growth through effective digital and Mainline

Responsibilities

• Conduct in-depth demand and customer market analysis to identify opportunities for product growth.
• Analyze marketing insights to position the product effectively in the market.
• Develop strategic plans for entering new markets or expanding product reach.
• Benchmark opportunities for new technologies and product costing & licensing.
• Design and execute digital/Mainline marketing strategies.
• Monitor and analyze the impact of marketing initiatives across channels.
• Prepare and present reports on product growth progress, market insights, and strategic planning.

Job description

1.Conduct in-depth demand and customer market analysis to identify opportunities for product growth. Utilize analytics tools and data to understand customer behavior, preferences, and market trends.

2. Analyze marketing insights to position the product effectively in the market. Develop marketing strategies that align with the product's value proposition and customer needs.

3. Develop strategic plans for entering new markets or expanding product reach in existing markets. Identify growth opportunities and assess market entry risks and benefits.

Business Problem Analysis

1.Analyze complex business problems and challenges to identify root causes and potential solutions. Collaborate with cross-functional teams to address business issues and optimize product growth.

1.Benchmark the potential opportunities for the firm in new technologies and ideate on their implementation. Product Costing & License/Contract Management 1.Manage product costing, pricing strategies, and cost optimization efforts.

2. Support in handling product licensing, contract management, and negotiations with third-party vendors and partners.

1. Designing and executing digital/Mainline marketing strategies and plans for customer acquisition.

2. Monitoring and analyzing the impact of digital/Mainline marketing initiatives across various channels.

3. Developing corrective action plans to ensure the achievement of targeted outcomes.

4. Planning and organizing marketing campaigns and initiatives.

5. Utilizing creative skills to develop innovative problem-solving approaches

6. Strategic PR releases

1.Contribute to the development and refinement of the product growth strategy. 2.Align product growth activities with the organization's long-term product goals and objectives.

Revenue Generation and Growth

1.Contributing to the organization's reach, brand development, lead conversion, sales growth, and revenue generation.

2.Running effective and cost-efficient marketing campaigns

Information Management

1.Maintain organized records of product growth activities, including strategic plans, budgets, and performance data.

2.Prepare and present reports on product growth progress, market insights, and strategic planning.