MULTI SOLUTION ARCHITECT ( Full-time at a Fortune 500 tech MNC)

HARP; Chennai District; On-site; INR 2,500,000 - 3,500,000; Full time

Job summary

A Fortune 500 tech MNC is seeking a Multi Solution Architect to collaborate with stakeholders, design customer journeys, and implement Adobe Experience Platform services. Candidates should have extensive experience in architecting marketing automation solutions, particularly with Adobe products, and possess strong analytical and problem-solving skills. This full-time role is based in Chennai and invites those with a Bachelor’s or Master’s degree in Computer Science to apply.

Qualifications

• 8 years of experience in architecting marketing solutions with Adobe services.
• Handled 2-3 large Adobe implementations in AEP.
• Strong knowledge of databases and data management concepts.

Responsibilities

• Collaborate with stakeholders to understand requirements.
• Lead migration of marketing operations technology.
• Design customer journeys using Adobe Journey Optimizer.

Skills

Adobe Experience Platform services

Marketing Cloud

ETL processes

Real-time personalization

Database management

Problem-solving

Stakeholder management

Agile/Scrum

Education

Bachelor's or Master's degree in Computer Science

Tools

Adobe Analytics

Adobe Campaign

Adobe Target

Tag Management Tools (Adobe Launch or Tealium)

Job description

MULTI SOLUTION ARCHITECT (Full-time at a Fortune 500 tech MNC)

Responsibilities

• Collaborate with stakeholders: work closely with business stakeholders to understand their unique requirements and challenges, act as liaison between business and technical teams.
• Business Use Case Design: analyze business requirements and translate them into comprehensive AEP solutions, develop detailed use cases demonstrating AEP functionalities.
• Adobe Experience Platform Services: leverage expertise in Adobe Experience Platform services (RTCDP, AJO, AJA) to architect and implement robust marketing solutions.
• Provide guidance on leveraging Adobe Experience Platform functionalities such as data ingestion, segmentation, personalization, and activation.
• Migration to Adobe Experience Platform: lead migration of marketing operations technology platform to Adobe Experience Platform, collaborate with internal and external stakeholders for seamless migration.
• Marketing Clouds and Campaign Platforms: demonstrate proficiency in various marketing cloud and campaign platforms to integrate with Adobe Experience Platform, creating seamless ecosystem.
• Database Management: possess strong knowledge of database structures, data models, and data management best practices to optimize data utilization.
• ETL and Integrations: design and implement efficient ETL processes and integrations to ensure continuous data flow.
• Help make decisions on tools—features, implementation details, interaction with data sources.
• Acquisition and Engagement: utilize product knowledge of acquisition and engagement strategies to develop targeted marketing campaigns.

Design and implement customer journeys using Adobe Journey Optimizer

• Build and manage event-driven journeys, time-based campaigns, and real-time personalization use cases.
• Collaborate with cross-functional teams (marketing, data, engineering) to translate business requirements into AJO workflows.
• Utilize AEP capabilities such as Real-Time Customer Profile, Segments, Schemas, XDM, and Datasets to create journey conditions and triggers.
• Work with APIs and Event Forwarding for real-time data ingestion and outbound integrations.
• Design and test email templates, push notifications, and in-app messages within AJO.
• Implement offer decisioning and personalized content blocks using AJO Offer Library.
• Perform unit testing, UAT, and A/B testing within journeys.
• Monitor journey performance, troubleshoot issues and optimize for KPIs (engagement, conversion).
• Ensure governance and best practices around data privacy, consent, and compliance (GDPR, CCPA, etc.).

Requirements

• Bachelor's or Master's degree in Computer Science, Information Technology or related field.
• 8 years of architecting and implementing marketing automation solutions with focus on Marketing Cloud, CDP, Adobe Experience Platform services (RTCDP, AJO, AJA).
• Experience with Adobe Analytics, Campaign, Target, Launch (plus).
• Handled at least 2-3 large Adobe implementations in AEP.
• Technical certifications across Adobe products.
• Extensive knowledge of various marketing cloud and campaign platforms.
• Strong understanding of databases, data models, and data management concepts.
• Proficiency in ETL processes and data integrations.
• Experience with real-time personalization strategies and transactional use cases across multiple customer touchpoints.
• Product knowledge of acquisition and omnichannel engagement strategies.
• Excellent problem-solving and analytical skills.
• Strong communication and collaboration abilities for cross-functional teams.
• Ability to lead and mentor technical teams.
• Relevant Adobe certifications (plus).
• Ability to estimate effort and define teams to deliver projects.
• Strong experience with Adobe Journey Optimizer (AJO).
• Working knowledge of Adobe Experience Platform (AEP), especially Schemas, XDM modeling, Segment Builder, Real-Time Customer Profile, RTCP, Datasets, and data ingestion.
• Familiarity with Customer Journey Analytics (CJA) and Adobe Offer Decisioning (plus).
• Good understanding of data sources (batch, streaming, identity stitching, audience activation).
• Experience with Tag Management Tools (Adobe Launch or Tealium) (plus).
• Soft Skills
• Strong analytical and problem-solving skills.
• Ability to work in an Agile/Scrum environment.
• Good communication and stakeholder management skills.
• Attention to detail and ability to handle multiple tasks simultaneously.

Education

Bachelor's or Master's degree in Computer Science, Information Systems, Marketing Technology or related field.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Information Technology

Industries

IT Services and IT Consulting