Senior Growth Manager HPE

Idfc First Bank Limited; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Idfc First Bank Limited is seeking a Senior Growth Manager - HPE to design and execute growth marketing strategies for a portfolio of products. You will collaborate with Agile Campaign Teams to drive lead generation, revenue, and profits, while mentoring a team of growth managers and delivering analytics-driven campaigns.

The role requires 5–8 years of relevant experience, an MBA, and strong expertise in digital channels, CRO, and data analytics.

Qualifications

• 5–8 years of relevant experience in growth marketing.
• MBA is preferred.
• Graduation in Science/Commerce/BTech CS/IT; MBA is advantageous.

Responsibilities

• Design and implement growth strategies to drive product portfolio growth through digital channels.
• Manage growth marketing objectives and lead generation for revenues and profits.
• Drive revenue targets and develop cross-channel journeys based on analytics.

Skills

Growth marketing

Lead generation

Analytics reporting

Agile teamwork

Stakeholder collaboration

Education

MBA

Graduation: Science/Commerce/BTech CS/IT

Tools

CleverTap

Salesforce Marketing Cloud

Job description

Job Requirements

Role/ Job Title: Senior - Growth Manager - HPE

Function/ Department: HPE

Job Purpose: The role holder will be responsible for end-to-end design, management, and execution of growth marketing strategy for a portfolio of products. This role holder is responsible for developing and executing strategies to enhance business outcomes, optimize campaign performance, and drive overall portfolio growth through digital channels. This role will invest in maximizing the return of investment in digital campaigns and ensuring their effectiveness. It also involves coordination with a variety of stakeholders to ensure design and delivery of campaigns geared towards driving business outcomes.

Roles & Responsibilities

• Design and implement growth strategies to drive growth of the assigned product portfolio through digital channels.
• Manage growth marketing objectives for the assigned product portfolio, working with Agile Campaign Teams to drive growth, responsible for lead generation and business outcomes such as revenues and profits.
• Accountable for driving revenue targets for the assigned product portfolio.
• Develop deep understanding of product and propose relevant cross-channel journeys based on experience, inputs of stakeholders and benchmarks.
• Define audiences/segments based on analytics to deliver personalized offers, content and conversations.
• Lead a team of growth managers and provide mentorship to deliver the campaigns and achieve targets.
• Create, maintain, and conduct analytics reporting across multiple platforms & extract key insights for future digital campaign development and go-to-market strategies.
• Monitor campaign performance regularly and take calls modifying digital marketing journeys; share performance reports periodically with the senior leaders.
• Conduct market research and identify the suitable trends to enhance campaign performance.

Secondary Responsibilities

• Expert in problem solving skills & positive attitude
• Understand the Business Portfolio target & able to plan marketing strategy & plan execution with stakeholders.
• Optimized customer journey (CRO) on digital platform / assisted journey.
• Bureau data understanding & utilize the same in digital marketing.
• Basic financial product knowledge.
• Expert in sales lead management / lead lifecycle.
• Knowledge to handle both existing & new customer marketing strategy.
• Comfortable to work in Agile team with incremental RoI strategy.
• Basic knowledge of Data Analytics & Statistics (From marketing perspective).

Functional Area

• Proven track records of scaling business and bringing growth via digital campaigns.
• Familiarity with leading marketing tools such as CleverTap, Salesforce Marketing Cloud.
• Demonstrated ability to work proactively to understand business needs, deliverables and key objectives.
• Ability to independently lead, communicate and collaborate with multiple business partners and work effectively with global teams.
• Comfortable operating in an Agile environment.

Education Qualification

Graduation: Science / Commerce /B Tech - Computer Science / IT

Post-graduation: MBA

Experience

5 to 8 years of relevant experience.