Deputy Manager - Growth Marketing

AnandRathi; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

AnandRathi in Mumbai is seeking a Digital Product Management professional to own end-to-end funnel metrics across onboarding, engagement, and retention, and to translate customer needs into growth-focused features.

You will conduct market research, analyze data, and collaborate with product, design and engineering teams to deliver measurable improvements and first-mover advantages in the financial services domain.

Qualifications

• Excellent analytical skills
• Min 2 years of experience in digital product management, business analytics, or related roles.
• Proven track of developing and implementing digital product strategies and achieving aligned targets.

Responsibilities

• Drive Digital Revenue Growth by owning the end-to-end funnel stage metrics for an acquired client including Onboarding, Engagement & Retention.
• Develop insights by understanding the customers' needs/pain points by conducting relevant market research, data analytics and other exercises.
• Develop and implement growth marketing strategies to achieve key business objectives, including user acquisition, engagement, and retention.
• Routinely assess competition and understand their product offerings and portfolio of products.
• Analyze user journeys to identify improvement areas to increase traffic and conversions.
• Assist in conducting market research and analysis to identify market trends, customer needs, and competitive landscape
• Capture trends, opportunities, and potential areas in the financial market for enhancing product offerings.
• Stay abreast of industry developments, competitor activities, and regulatory changes.
• Constantly work on new ideas and execution for getting the first mover advantage
• Collaborate with product managers, designers, engineers, and other stakeholders to define product features, user stories, and acceptance criteria
• Work on detailed feedback analysis & give recommendations for growth through digital activities.
• Prepare and present reports & data analysis to various stakeholders and constantly work on improvising the results.

Skills

Analytical skills

Education

Bachelor's degree

Job description

Personalization of Digital Products (TPP)

• Drive Digital Revenue Growth by owning the end-to-end funnel stage metrics for an acquired client including Onboarding, Engagement & Retention.
• Develop insights by understanding the customers' needs/pain points by conducting relevant market research, data analytics and other exercises.
• Develop and implement growth marketing strategies to achieve key business objectives, including user acquisition, engagement, and retention.
• Routinely assess competition and understand their product offerings and portfolio of products.
• Analyze user journeys to identify improvement areas to increase traffic and conversions.

Innovation & Improvement

• Assist in conducting market research and analysis to identify market trends, customer needs, and competitive landscape
• Capture trends, opportunities, and potential areas in the financial market for enhancing product offerings.
• Stay abreast of industry developments, competitor activities, and regulatory changes.
• Constantly work on new ideas and execution for getting the first mover advantage

Collaboration :

• Collaborate with product managers, designers, engineers, and other stakeholders to define product features, user stories, and acceptance criteria
• Work on detailed feedback analysis & give recommendations for growth through digital activities .
• Prepare and present reports & data analysis to various stakeholders and constantly work on improvising the results.

Preferred candidate profile :

• Bachelor's degree in Business Administration, Engineering, Technology, Commerce, or related fields. MBA preferred.
• Min 2 years of experience in digital product management, business analytics, or related roles.
• Excellent analytical skills with the ability to translate complex requirements into clear and actionable deliverables
• Proven track of developing and implementing digital product strategies and achieving aligned targets .