Sr. PPC Executive

Olbuz Private Limited.; Ahmedabad District; On-site; INR 500,000 - 750,000; Full time

Job summary

OLBUZ, a Google Premier Partner agency in India, seeks a Sr. PPC Executive to drive paid search and shopping campaigns from Ahmedabad.

You will perform keyword research, bid management, ad copy creation, and performance reporting, coordinating with design and development teams to align PPC with ecommerce goals. Ideal candidates possess strong Google Ads expertise across Search, Shopping, Display and remarketing, plus analytics tool experience (GA, GTM).

Qualifications

• Strong hands-on expertise in Google Ads including Search, Shopping, Display, and remarketing campaigns for performance optimization.
• Experience in ecommerce marketing, CRO, and analytics tools such as Google Analytics and Google Tag Manager.
• Proficiency in keyword research, competitive analysis, and data interpretation to drive decision-making and campaign improvements.
• Ability to create clear, persuasive ad copy and collaborate on landing page content to improve click-through and conversion rates.
• Solid understanding of digital marketing fundamentals, including SEO basics, social ads, and how PPC fits into integrated campaigns.
• Comfort working with technology platforms such as WordPress, Magento, or other CMS/eCommerce tools is an advantage.
• Strong analytical, organizational, and time management skills, with the ability to manage multiple campaigns and meet deadlines.
• Excellent written and verbal communication skills and the ability to collaborate effectively in an on-site team environment.
• Relevant certification(s) in Google Ads or digital marketing and a bachelor’s degree in marketing, business, or a related field are preferred.

Responsibilities

• Plan, create, and optimize paid search and shopping campaigns on Google Ads and other platforms.
• Conduct keyword and competitor research; manage bids and budgets.
• Create ad copy and collaborate on landing pages to boost CTR and conversions.
• Monitor performance, generate reports, and provide actionable insights.
• Coordinate with design, dev, and account teams to align PPC with overall digital marketing and ecommerce goals.
• Identify opportunities to improve ROI and troubleshoot performance issues.
• Stay updated on platform changes and industry best practices.

Skills

Keyword research

Campaign optimization

Ad copy writing

Data interpretation

Budget management

Analytical

Time management

Education

Bachelor's degree in marketing, business, or related field

Tools

Google Analytics

Google Tag Manager

WordPress

Magento

Job description

OLBUZ, through its media brand AdToRise, is a Google Premier Partner agency in India specializing in eCommerce marketing and mobile app development. The company provides customized Google Shopping and Google Ads solutions for businesses of various sizes and industries. In addition to performance marketing, OLBUZ offers digital marketing services, eCommerce business consulting, and iPhone and Android application development. The team also works with open-source technologies such as WordPress and Magento, supporting clients with scalable, technology-driven growth. OLBUZ fosters a results-oriented environment where digital innovation and data-driven strategies are central to client success.

Role Description

The Sr. PPC Executive is a full-time, on-site role based in Ahmedabad. This position is responsible for planning, creating, and optimizing paid search and shopping campaigns, primarily on Google Ads and other relevant platforms. Day-to-day tasks include keyword and competitor research, ad copy creation, bid and budget management, performance monitoring, and reporting on key campaign metrics. The role also involves coordinating with design, development, and account management teams to align PPC strategies with overall digital marketing and eCommerce objectives. The Sr. PPC Executive is expected to proactively identify opportunities for improving ROI, troubleshoot performance issues, and stay current with platform updates and industry best practices.

Qualifications

• Strong hands-on expertise in Google Ads, including Search, Shopping, Display, and remarketing campaigns, with a focus on performance optimization.
• Experience in eCommerce marketing, conversion rate optimization, and analytics tools such as Google Analytics and Google Tag Manager.
• Proficiency in keyword research, competitive analysis, and data interpretation to drive decision-making and campaign improvements.
• Ability to create clear, persuasive ad copy and collaborate on landing page content to improve click-through and conversion rates.
• Solid understanding of digital marketing fundamentals, including SEO basics, social ads, and how PPC fits into integrated campaigns.
• Comfort working with technology platforms such as WordPress, Magento, or other CMS/eCommerce tools is an advantage.
• Strong analytical, organizational, and time management skills, with the ability to manage multiple campaigns and meet deadlines.
• Excellent written and verbal communication skills and the ability to collaborate effectively in an on-site team environment.
• Relevant certification(s) in Google Ads or digital marketing and a bachelor’s degree in marketing, business, or a related field are preferred.