SEO Executive

Zithas Technologies; Gujarat; On-site; INR 167,400 - 245,520; Full time

Benefits offered by this job

Provident Fund

Work from home

Job summary

Zithas Technologies in Gujarat, India is seeking a PPC Executive to plan, execute, and optimize paid advertising campaigns across Google Ads, Bing Ads, and social platforms. You will drive lead generation, brand awareness, and revenue growth through data-driven strategies.

You will conduct keyword research, write ad copy, collaborate with design, monitor performance with analytics tools, manage budgets, and report actionable insights to stakeholders.

Qualifications

• Proven experience in managing PPC campaigns (Google Ads, Bing Ads, or similar platforms).
• Strong analytical skills; proficient with Google Analytics, SEMrush and Excel.
• Excellent written and verbal communication; able to work independently.
• Knowledge of SEO and other digital marketing strategies is a plus.

Responsibilities

• Plan, implement, and manage PPC campaigns across platforms.
• Develop ad strategies to meet goals including lead generation and revenue growth.
• Conduct in-depth keyword research and optimize keyword lists.
• Write compelling ad copies and coordinate with design for visuals.
• Test ad creatives (A/B) to improve CTR and conversions.
• Track performance with Google Analytics, Ads Manager, and Excel; report insights.
• Manage daily and monthly budgets; adjust bids to reach KPIs.
• Continuously optimize campaigns and run experiments.
• Analyze competitor activity and market trends to refine strategies.
• Ensure campaigns comply with platform policies and quality guidelines.

Skills

PPC campaign management

Analytics with tools

Communication skills

Independent work

SEO knowledge

Tools

Google Analytics

SEMrush

Excel

Job description

Overview

PPC Executive role responsible for managing and optimizing paid advertising campaigns across platforms. The candidate should have a strong understanding of performance marketing, analytics, and ad platforms to drive business growth.

Responsibilities

• Campaign Planning and Execution
  • Plan, implement, and manage PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels.
  • Develop ad strategies to meet specific business goals, including lead generation, brand awareness, and revenue growth.
• Keyword Research and Optimization
  • Conduct in-depth keyword research to identify cost-effective and high-performing keywords.
  • Continuously refine and expand keyword lists based on campaign performance.
• Ad Copywriting and Creative Coordination
  • Write compelling ad copies and collaborate with the design team for engaging visuals.
  • A/B test ad creatives, headlines, and descriptions to improve CTR and conversions.
• Performance Monitoring and Reporting
  • Track and analyze campaign performance using tools like Google Analytics, Ads Manager, and Excel.
  • Generate detailed reports with actionable insights and present them to stakeholders.
• Budget Management
  • Manage daily and monthly budgets to ensure efficient spending and maximum ROI.
  • Adjust bids to optimize ad placements and achieve target KPIs.
• Optimization and Testing
  • Continuously optimize campaigns by adjusting bids, keywords, and targeting strategies.
  • Conduct experiments and A/B tests to improve campaign effectiveness.
• Market Research and Competitor Analysis
  • Analyze competitor campaigns and stay updated on industry trends to refine strategies.
  • Explore new advertising platforms and opportunities to expand reach.
• Compliance and Quality Assurance
  • Ensure all campaigns comply with platform policies and brand guidelines.
  • Perform regular quality checks on campaigns and landing pages.

Required Skills and Qualifications

• Proven experience in managing PPC campaigns (Google Ads, Bing Ads, or similar platforms).
• Strong analytical skills and proficiency with tools like Google Analytics, SEMrush, and Excel.
• Excellent written and verbal communication skills.
• Ability to work independently and meet deadlines in a fast-paced environment.
• Knowledge of SEO and other digital marketing strategies is a plus.

Preferred Qualifications

• Certification in Google Ads or other relevant PPC platforms.
• Experience in managing eCommerce or lead-generation campaigns.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹22,000.00 per month

Benefits

• Provident Fund
• Work from home

Schedule

• Day shift
• Fixed shift
• Monday to Friday

Experience

• Google Ads: 1 year (Required)
• paid: 1 year (Preferred)

Work Location: In person