Sr. Officer - SGS - ESSCO

Jaquar Group; Salem; On-site; INR 300,000 - 600,000; Full time

Job summary

Jaquar Group in India is seeking a field sales professional to convert the prospect pipeline into sales, educate dealers on the product range, and drive targets across categories.

You will visit dealers, conduct training, ensure product visibility, and collaborate with branch teams to expand the dealer network and promote Jaquar products through promotions and events.

Qualifications

• Experience in channel sales and dealer management is essential.
• Ability to educate dealers on products range, USPs and benefits.
• Willingness to visit dealers and conduct training.

Responsibilities

• Convert the prospect pipeline into successful sales.
• Educate dealers on product range, USPs and benefits.
• Hit product sales value and quantity targets across categories.
• Generate demand with channel partners and geographic coverage.
• Ensure maximum display and visibility at dealer showrooms.
• Maintain brand hygiene and comply with pricing/promotions.
• Visit dealers and provide technical education to staff.
• Conduct dealer training sessions and role-plays at counters.
• Resolve dealer issues promptly and escalate when needed.
• Demonstrate sales process to dealer staff at the counter daily 2-3 hours.
• Visit end customers and promote products and concepts.
• Convert retail builders into sales; share builders/architect universe monthly.
• Implement promotions and local events to boost visibility.
• Conduct architect activities at outlets like OC, Atelier, Jaquar World.
• Collaborate with branch team to conduct plumber training sessions.
• Gather and share competitor activity and product benchmarking.

Skills

Channel Sales

Dealer management

Job description

Role & responsibilities:

• Convert the prospect pipeline generated by MDS into successful sales
• Educate dealers and key decision-makers about products range, USPs, and benefits
• Achieve products sales value and quantity targets across various categories
• Generate demand for the products within specified channel partners or geographical areas
• Ensure maximum display and visibility of products at dealer showrooms through effective EDS management
• Maintain brand hygiene and ensure compliance with company pricing and promotional guidelines
• Visit dealers as per MCP, encouraging them to sell products independently. Provide technical education to dealer sales staff and identify experts at counters for advanced training
• Conduct training sessions at dealer sales counters, including role plays and practical demonstrations
• Resolve dealer issues and escalation them timely if needed
• Demonstrate the sales process to dealer staff and spend 2-3 hours daily at the dealer counter
• Conduct site visits to end customers and promote the products & concepts
• Convert retail builders of the branch into sales, add new builders, and share a universe of builders and architects monthly
• Implement promotional activities and local events to increase product visibility and market penetration
• Conduct architect activities at various outlets such as Orientation Centres (OC), Atelier, Jaquar World (JW), etc.
• Collaborate with the branch CC team to conduct plumber training sessions
• Gather and share information on competitors' activities, product development, benchmarking, etc.

Preferred candidate profile:

Candidate Must be experienced with Channel Sales and dealer management