Branch Manager (MDF Division)

Greenply; Ahmedabad District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Greenply in India seeks a Branch Manager to lead and manage the sales team across channels, ensuring achievement of annual targets and strong market presence. The role emphasizes channel development, relationship building, and profitability through strategic execution.

The incumbent will drive performance, oversee budgets, and implement training programs while coordinating with architects, designers, and institutional buyers to expand market share.

Qualifications

• Needs a recognized Bachelor’s or postgraduate degree; postgraduate preferred.

Responsibilities

• Set and achieve annual sales targets across channels (Dealers, Sub-dealers, Architects, Designers, Institutions).
• Maintain market presence with 80%+ target segment outlet coverage.
• Identify and develop new channel partners for growth and retention.
• Ensure prime display space and in-store branding at dealer stores.
• Drive secondary and tertiary sales through the sales team.
• Manage branch budgets, control expenses, and improve profitability.
• Ensure timely receivables collection and resolve disputes to minimize defaults.
• Organize engagement programs with key influencers (carpenters, contractors, architects, interior designers).
• Train and develop the sales team and implement succession planning.
• Track competition and provide customer insights; prepare weekly/monthly reports.

Skills

Channel management

Stakeholder management

Team leadership

Decision making

Negotiation

MS Excel

Analytical mindset

Self-motivation

Education

Bachelor's or Postgraduate degree

Tools

SAP/ERP

Sales Force Automation (SFA)

Job description

Overview:

The incumbent will be responsible for leading and managing the sales team within the assigned branch, ensuring the achievement of annual sales targets through effective team coordination and execution of sales strategies. This role involves driving performance across various trade channels, including Dealers, Sub-Dealers, Architects, Interior Designers, and Institutional Sales. The Branch Manager will focus on team development, operational efficiency, market expansion, and customer relationship management to enhance business growth and profitability

Key Responsibilities:

• Sales & Channel Management:
• Set and achieve annual sales targets based on value, product volume, and channel-wise performance (Dealers, Sub-dealers, Architects, Interior Designers, Corporate Accounts).
• Maintain a strong market presence, ensuring coverage in at least 80% of target segment outlets.
• Identify, appoint, and develop new channel partners to drive acquisition and retention.
• Ensure GSPPL secures prime display space in dealer stores, along with effective in-store branding and awareness.
• Business Growth & Profitability:
• Drive secondary and tertiary sales through the sales team.
• Manage branch sales budgets, control expenses, and optimize profitability.
• Ensure timely collection of receivables, minimize revenue leakages, and resolve disputes promptly to mitigate payment defaults and bad debts.
• Market Penetration & Influencer Engagement:
• Organize and execute engagement programs with key influencers such as carpenters, contractors, architects, and interior designers.
• Team Development & Performance Management:
• Train, and develop the sales team, ensuring motivation and retention.
• Implement succession planning through training and coaching at all levels.
• Reporting & Market Intelligence:
• Track competition, analyze product and service feedback, and provide insights on customer preferences.
• Prepare and submit weekly and monthly reports as per management requirements
• Technology & Process Optimization:
• Ensure proficiency in SAP/ERP systems and Sales Force Automation (SFA) tools for efficient sales operations.

Required Qualifications:

• Any Bachelors or Postgraduate degree from a recognized institution (Postgraduate preferred).

Key Skills & Competencies:

• Channel & Stakeholder Management
• Team Leadership & Performance Management
• Decision Making
• Negotiation & Persuasion Skills
• Analytical mindset with proficiency in MS Excel.
• Problem-Solving & Critical Thinking
• Effective Communication & Negotiation Skills
• Self-Motivation & Initiative