EXECUTIVE N - RETAIL SALES-Pipeline

Asian Paints Limited; India; On-site; INR 300,000 - 520,000; Full time

Job summary

Asian Paints Limited seeks frontline sales personnel to drive retail growth by building and managing dealer networks across India. You will engage contractors, implement promotional schemes, and ensure timely material service and collections. The role involves extensive travel and coordination with project sales and service teams.

The ideal candidate holds a graduation with minimum 50% marks, and freshers up to 5 years are welcome. FMCG/sales exposure and MS Office proficiency are preferred.

Qualifications

• Graduate degree with minimum 50% marks and full‑time education.
• Engineering background applicants will not be considered.
• Desirable MBA/PGDM in Sales and Marketing.

Responsibilities

• Grow retail business by developing and nurturing dealer networks.
• Visit dealers and contractors to communicate schemes and ensure timely service.
• Monitor core and new products growth; organize product awareness meets.
• Coordinate with project sales and services for leads and issue resolution.
• Prepare and share daily visits and territory monthly reports; manage collections.

Skills

Analytical skills

Product knowledge

Communication skills

Education

Graduate Degree (BA/BSc/BCom/BBA/BBM/BMS)

Tools

MS Office

MS Excel

Job description

The position is that of frontline sales personnel who would primarily be responsible for growth of retail business in the defined territory through creation, nurturing and management of dealer network and stakeholders comprising of contractors and thereby achieving overall business value and volume targets.

Business objectives

• Prepare plan to achieve the assigned business objectives for the territory on a monthly level and work towards achievement of targets.
• Assist dealers in achieving their overall sales target through regular visits, scheme communication and timely material service.
• Monitor and ensure the growth of core products along with new and focused products

Market Development and Intelligence

• Explore and open new dealer counters to expand the overall sustainable sale potential in the territorial market.
• Analyze territory level data to identify gaps and drive necessary Initiatives
• Accomplish growth and value upgradation of existing dealer network
• Organise promotional activations and product awareness meets for dealers and contractors
• Provide timely feedback on market practices and offerings as an input for scheme design
• Track and solve dealer queries timely to maintain productive relationship
• Assist dealers in providing solution to his contractors as well as end consumers for any complaints or queries
• Ensure availability of material, services and promotional tools to the dealer through co-ordination with other stakeholders Collections
• Ensure payment collections from dealers as per the set benchmarks
• Monitor the outstanding payments on regular basis and take measure to minimize the over dues Contractor Management
• Ensure enrollment, update points and extend benefits to contractors through dealers as per the defined loyalty program structure
• Plan and organise product awareness meets for Contractors during new product launches Customer complain resolution
• Investigate and resolve dealer level and customer level complaints within the defined timelines Reporting and Integration
• Co-ordinate with other verticals like project sales and services for lead sharing or any other issue as and when required.
• Prepare and share reports such as Daily visits report and territory monthly report

Qualifications Essential

• Graduate Degree in any stream (BA/B.Sc./B.Com/BBA/BBM/BMS)
• Minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full time course
• Applicants with an Engineering background (B.Tech/B.E./Diploma/B.Pharma) will not be considered

Desired

• Candidates with MBA/PGDM in Sales and Marketing

Previous Experience Essential

• Fresher Desired
• 0– 5 years of experience in Sales function in any organization

Functional Competencies

• Product knowledge
• Analytical skills

Behavioral Competencies

• Planning and result orientation
• Communication skills- verbal and written

Additional Requirements

• Role involves visiting dealer counters which requires extensive travelling
• Role requires pan India mobility as it is transferrable in nature
• Proficiency with MS – Office, MS – Excel is mandatory
• Age to be 26 years - 30 Years Max.

Key Performance Areas

• Territory Value and
• New products value targets
• Collections
• Timely Resolution of Customer Complaints
• Contractor Activation and Addition Percentage