Sr. Mgr.-Digital Marketing

Mahindra And Mahindra Ltd.; Chakan, Chandigarh; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Mahindra And Mahindra Ltd. is seeking a results-driven Digital Marketing Manager to orchestrate end-to-end digital campaigns across paid, organic, and social channels.

The role emphasizes data-driven optimization, brand alignment, and cross-functional collaboration to boost lead generation and customer engagement. Responsibilities include planning annual marketing budgets, overseeing SEO initiatives, content strategy, and marketing automation while coordinating with IT and external partners to

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Drive customer acquisition, retention, and engagement initiatives through digital channels.
• Identify emerging digital trends, technologies, and best practices to maintain competitive advantage.
• Manage annual digital marketing plans, budgets, and KPIs.
• Plan, execute, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms.
• Monitor campaign performance and maximize ROI through data-driven optimization.
• Manage PPC, display advertising, remarketing, and lead generation campaigns.
• Lead SEO strategy to improve website visibility and organic traffic.
• Collaborate with content and web development teams to implement on-page and technical SEO improvements.
• Monitor keyword rankings, backlink profiles, and website health metrics.
• Develop content strategies that support brand positioning and lead generation goals.
• Oversee social media campaigns across relevant platforms.
• Ensure consistent brand messaging across all digital channels.
• Manage agency partners, content creators, and influencers where required.
• Oversee website performance, UX optimization, and conversion rate improvement initiatives.
• Manage CRM and marketing automation platforms for lead nurturing and customer engagement.
• Coordinate with IT and development teams for website enhancements and integrations.
• Track, analyze, and report digital marketing performance using tools such as Google Analytics, Search Console, Power BI, Tableau, etc.
• Build dashboards and provide actionable insights to leadership.
• Measure campaign effectiveness and recommend strategic improvements.

Tools

Google Ads

Meta Ads

LinkedIn Ads

YouTube Ads

Google Analytics

Power BI

Tableau

Job description

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• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Drive customer acquisition, retention, and engagement initiatives through digital channels.
• Identify emerging digital trends, technologies, and best practices to maintain competitive advantage.
• Manage annual digital marketing plans, budgets, and KPIs.

Performance Marketing

• Plan, execute, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms.
• Monitor campaign performance and maximize ROI through data-driven optimization.
• Manage PPC, display advertising, remarketing, and lead generation campaigns.

Search Engine Optimization (SEO)

• Lead SEO strategy to improve website visibility and organic traffic.
• Collaborate with content and web development teams to implement on-page and technical SEO improvements.
• Monitor keyword rankings, backlink profiles, and website health metrics.

Content & Social Media Marketing

• Develop content strategies that support brand positioning and lead generation goals.
• Oversee social media campaigns across relevant platforms.
• Ensure consistent brand messaging across all digital channels.
• Manage agency partners, content creators, and influencers where required.

Website & Marketing Automation

• Oversee website performance, UX optimization, and conversion rate improvement initiatives.
• Manage CRM and marketing automation platforms for lead nurturing and customer engagement.
• Coordinate with IT and development teams for website enhancements and integrations.

Analytics & Reporting

• Track, analyze, and report digital marketing performance using tools such as Google Analytics, Search Console, Power BI, Tableau, etc.
• Build dashboards and provide actionable insights to leadership.
• Measure campaign effectiveness and recommend strategic improvements.