Manager- Digital Marketing

Apollo Hospitals; Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Apollo Hospitals is seeking a performance marketing professional to drive digital acquisition and engagement across channels. You will develop and execute strategies, manage paid media campaigns on Google Ads, Facebook, Instagram, and LinkedIn, and oversee SEO/SEM initiatives to boost traffic and conversions.

Collaborate with content, product, and sales teams, while staying ahead of industry trends and driving measurable results.

Qualifications

• Experience in performance marketing and managing paid media campaigns.
• Ability to analyze data and report findings.
• Experience with SEO/SEM strategies.
• Collaborative, cross-functional teamwork.
• Market research and trend analysis.

Responsibilities

• Develop and execute performance marketing strategies across digital channels.
• Plan, implement, and optimize paid media campaigns.
• Oversee SEO and SEM initiatives to improve rankings.
• Monitor metrics and provide actionable insights.
• Conduct A/B tests to optimize creative and bidding.
• Collaborate with content, design, product, and sales teams.
• Perform market research on industry trends and competitors.
• Oversee digital development across website, app, and marketing.

Skills

Performance marketing

Paid media management

SEO

Data analysis

AB testing

Cross-functional collaboration

Market research

Digital development oversight

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Instagram Ads

Job description

Key Responsibilities

• Develop and Execute Performance Marketing Strategies: Create and implement comprehensive performance marketing strategies that drive customer acquisition, engagement, and retention across various digital channels.
• Manage Paid Media Campaigns: Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels.
• SEO and SEM Management: Oversee the development and execution of SEO and SEM strategies to improve organic search rankings and drive targeted traffic to the website. SEM / SEO campaign ideation, planning and execution along with monitoring web traffic metrics
• Data Analysis and Reporting: Monitor, analyze, and report on key performance metrics to measure the effectiveness of marketing campaigns. Provide actionable insights and recommendations for continuous improvement.
• A/B Testing and Experimentation: Conduct A/B tests and other experiments to optimize creative, targeting, and bidding strategies.
• Collaboration: Work closely with cross-functional teams including content, design, product, and sales to ensure alignment and consistency in messaging and branding.
• Market Research: Stay up-to-date with industry trends, competitor activities, and emerging digital marketing technologies. Apply insights to enhance campaign performance.
• Overseeing all aspects of digital development, including software development, website & app development, digital marketing, and emerging technologies