DGM - Digital Marketing

B2C Solutions Wll; Mohali; Hybrid; INR 1,200,000 - 2,400,000; Full time

Job summary

B2C Solutions Wll is seeking a Senior Digital Marketing Leader to own end-to-end delivery across diverse clients and markets. The role emphasizes outcome-focused strategies, KPI ownership, and cross-geo leadership to ensure timely, high-quality campaigns.

You will oversee SEO, PPC, Google Ads, Meta Ads, SMO, performance marketing, lead generation, content marketing, analytics and CRO, driving ROI and scalable growth across multiple accounts.

Qualifications

• Experience leading end-to-end digital marketing delivery across multiple clients and geographies.
• Strong focus on business outcomes and KPI ownership.
• Proven ability to mentor teams and manage client escalations.

Responsibilities

• Take complete ownership of Digital Marketing delivery across all clients and markets.
• Manage and oversee SEO, PPC, Google Ads, Meta Ads, SMO, Performance Marketing, Affiliate Marketing, Lead Generation, Content Marketing, Analytics and CRO.
• Ensure campaigns and projects are delivered on time, within scope and against KPIs.
• Establish strong processes, quality standards and performance benchmarks across the digital team.
• Ensure consistent delivery quality across multiple geographies and client accounts.

Skills

SEO

PPC

Google Ads

Meta Ads

SMO

Performance Marketing

Lead Generation

Content Marketing

Analytics

CRO

Tools

GA4

Google Tag Manager

UTMs

Job description

1. End-to-End Digital Marketing Delivery

• Take complete ownership of Digital Marketing delivery across all clients and markets.
• Manage and oversee SEO, PPC, Google Ads, Meta Ads, SMO, Performance Marketing, Affiliate Marketing, Lead Generation, Content Marketing, Analytics and CRO.
• Ensure campaigns and projects are delivered on time, within scope and against agreed KPIs.
• Establish strong processes, quality standards and performance benchmarks across the digital team.
• Ensure consistent delivery quality across multiple geographies and client accounts.

2. Performance & Results Ownership

• Be highly focused on business outcomes rather than activity-based marketing.
• Own KPIs such as leads, qualified leads, CPL, CPA, ROAS, conversions, revenue contribution, organic traffic, rankings and overall campaign performance.
• Analyse campaign performance and identify opportunities for optimisation and growth.
• Drive continuous experimentation, A/B testing and optimisation across channels.
• Ensure marketing budgets are utilised efficiently and generate maximum possible ROI.
• Develop corrective action plans whenever campaigns underperform.

3. Client Management & Escalation Handling

• Act as the senior escalation point for important and strategic clients.
• Manage client expectations and ensure high levels of client satisfaction and retention.
• Handle performance-related escalations with maturity, ownership and speed.
• Understand client business objectives and translate them into actionable digital strategies.
• Conduct regular performance reviews with clients and senior stakeholders.
• Build strong relationships with CXOs, founders, marketing heads and senior client stakeholders.
• Ensure that issues are resolved rather than simply communicated.

4. Team Leadership & Management

• Lead and manage a team of digital marketing professionals, managers, specialists and executives.
• Build a high-performance culture with clear accountability and ownership.
• Set team KPIs, review performance and drive productivity.
• Mentor and develop team members across SEO, PPC, Social Media, Performance Marketing and other digital functions.
• Identify skill gaps and ensure appropriate training and development.
• Ensure the right resources are allocated to the right clients and projects.
• Build strong second-line leadership within the Digital Marketing function.

5. Strategy & Planning

• Develop digital marketing strategies based on client objectives, target audiences, markets and business goals.
• Create integrated strategies across Google, Meta, LinkedIn, SEO, Social Media, Affiliate, Programmatic and other relevant channels.
• Identify new digital opportunities, channels, technologies and growth opportunities.
• Develop annual, quarterly and monthly digital marketing plans.
• Drive innovation through AI, automation, analytics and emerging digital technologies.

6. Revenue & Business Growth

• Identify opportunities for upselling, cross-selling and expansion of existing accounts. Retain the clients.
• Work closely with Business Development / Sales teams to support proposals, pitches and client acquisition.
• Provide digital marketing strategy and commercial inputs for new business opportunities.
• Help build larger and more profitable client accounts.

7. Analytics, Reporting & Governance

• Ensure robust tracking and measurement across all digital campaigns.
• Oversee GA4, Google Tag Manager, conversion tracking, pixels, UTMs, dashboards and attribution.
• Ensure regular performance reporting to clients and internal management.
• Develop MIS and management dashboards for campaign, client and team performance.
• Establish clear reporting mechanisms for revenue, delivery, profitability and client satisfaction.
• Use data and insights to drive decision-making.

8. Process & Quality Control

• Build and implement standard operating processes for Digital Marketing delivery.
• Establish campaign launch, QA, tracking and optimisation checklists.
• Ensure campaigns are properly audited before launch.
• Ensure timely reporting, documentation and communication.
• Reduce delivery errors, missed deadlines and client escalations through strong governance.
• Continuously improve operational efficiency and profitability.