Digital Marketing Manager

Frontier Infracon; Bengaluru; On-site; INR 1,500,000 - 2,600,000; Full time

Job summary

Frontier Infracon seeks a dynamic Head of Digital Marketing to lead strategy, execution, and growth across digital channels. You will own content, landing pages, UX, and conversion optimization while steering multi-channel campaigns to generate high-quality leads.

The role requires analytics, leadership of a marketing team, and collaboration with sales and product teams. You will manage Google Ads, social ads, SEO, email marketing, and web performance dashboards to strengthen online branding and

Qualifications

• Proven track record in planning and executing integrated digital marketing strategies.
• Experience across SEO, content marketing, and paid media campaigns.
• Strong ability to drive lead generation and conversions with data-driven insights.

Responsibilities

• Develop and implement digital marketing strategies aligned with business goals.
• Manage website, content updates, UX, landing pages, and conversion optimization.
• Plan and execute lead generation campaigns across multiple channels.
• Oversee digital advertising campaigns from planning to performance analysis.
• Lead Google Ads, social media ads, display, and remarketing efforts.
• Implement SEO to improve rankings and organic traffic.
• Coordinate SEM campaigns, keywords, and landing page optimization.
• Drive social media marketing across LinkedIn, Facebook, Instagram, YouTube.
• Strengthen online branding through content, partnerships, and campaigns.
• Create blogs, emails, landing pages, presentations, and promotional materials.
• Monitor performance with GA, Search Console, CRM, and dashboards.
• Conduct market/competitor/audience/keyword research for growth.
• Build and manage email marketing and lead pipelines.
• Collaborate with sales, design, content, and tech teams to execute marketing.
• Lead and mentor the digital marketing team and agency relationships.
• Continuously test campaigns with A/B testing and data-driven optimization.
• Prepare management reports and marketing performance presentations.

Skills

Digital marketing

Content marketing

SEO

PPC/SEM

Lead generation

Google Analytics

A/B testing

Team leadership

Landing pages

Email marketing

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

CRM

Job description

• Develop and implement comprehensive digital marketing strategies aligned with business goals
• Manage and optimize the company website, including content updates, landing pages, user experience, conversion optimization, and performance monitoring
• Plan and execute lead generation campaigns across search engines, social media, email, and other digital channels.
• Manage end-to-end digital advertising campaigns, including campaign planning, audience targeting, budgeting, optimization, and performance analysis.
• Develop and manage Google Ads, social media advertising, display, remarketing, and other paid-media campaigns
• Implement SEO strategies to improve organic search rankings, website traffic, keyword visibility, and lead generation.
• Manage SEM/ Other campaigns and continuously keywords, ad copy, landing pages, and conversion rates.
• Create and execute social media marketing strategies across platforms such as LinkedIn, Facebook, Instagram, and YouTube.
• Strengthen online branding and digital presence through engaging content, campaigns, partnerships, and consistent brand communication.
• Develop marketing content such as blogs, website content, social media posts, email campaigns, landing pages, presentations, and promotional materials.
• Monitor digital marketing performance using Google Analytics, Search Console, advertising platforms, CRM systems, and marketing dashboards.
• Conduct market research, competitor analysis, audience research, and keyword research to identify new growth opportunities.
• Build and manage email marketing and leads
• Work closely with sales, business development, design, content, and technology teams to ensure effective marketing execution.
• Lead and mentor the digital marketing team, assign responsibilities, monitor performance, and ensure timely delivery of marketing activities.
• Manage relationships with digital marketing agencies, freelancers,
• Continuously test and improve campaigns through A/B testing, data analysis, audience segmentation, and conversion optimization.
• Prepare regular management reports and marketing performance presentations