Sr. Marketing Executive(Focus - Events & Webinars)

Simform - Product Engineering Company

Ahmedabad District

On-site

INR 600,000 - 900,000

Full time

14 days+

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Job summary

Simform is seeking a Marketing Executive with 2-3 years of hands-on experience in webinars, events, and campaign execution. You will work with marketing, content, and BDR/Sales teams to drive registrations, engagement, and pipeline.

The role focuses on executing webinars, events, podcasts, and related campaigns, collaborating across channels and stakeholders, and using data to improve outcomes. You should be organized, creative, proactive, and ownership-driven.

Qualifications

2-3 years of marketing experience with hands-on webinars, events, field marketing, or campaign execution.
Experience in planning and executing webinars or virtual events, including promotion, registration, coordination, and post-event activities.
Experience promoting campaigns through LinkedIn, email, communities, partner networks, and other digital channels.
Basic understanding of lead generation, lead nurturing, MQL/SQL, and marketing-to-sales handoff.
Experience with BDR/Sales teams and coordinating lead follow-up.
Event logistics and vendor management experience is a plus.
Strong organizational and project coordination skills for multiple activities and deadlines.
Comfortable with campaign data, dashboards, and performance reports.
Strong written and verbal communication skills.
Ability to work independently while collaborating with multiple stakeholders.
Creative and experimental mindset with curiosity to explore new channels and formats.
Ownership and accountability for campaigns and deliverables.

Responsibilities

Own webinar execution from promotion to post-event nurture and follow-up.
Plan and execute webinar promotions across LinkedIn, communities, email, partner groups, and third-party channels.
Research and test new promotional channels and creative ideas to increase reach and registrations.
Execute lead nurturing campaigns and track leads through MQL, SQL, opportunity, and pipeline stages.
Work with BDR and Sales teams to ensure timely lead follow-up and support conversions.
Own the execution of Simform's podcast and explore creative ways to expand reach.
Repurpose podcast episodes into social content, short-form videos, and other assets.
Develop speaker promotion kits and coordinate with speakers to promote webinars and podcasts.
Support event operations and vendor coordination, including venues, catering, and logistics.
Research and coordinate with vendors, manage quotations, timelines, and deliverables.

Skills

Webinar execution

Event execution

Campaign management

Lead nurturing

LinkedIn marketing

Email marketing

Content promotion

Vendor coordination

Analytics & dashboards

Stakeholder management

Ownership & execution

Creative problem solving

Growth mindset

Communication

Job description

About Simform:

Simform is a premier digital engineering company specialising in Cloud, Data, AI/ML, and Experience Engineering to create seamless digital experiences and scalable products. Simform has strong capabilities across Microsoft, Google Cloud, and Databricks. With a presence in 6 countries, Simform primarily serves North America, the UK, and the Northern European market. Simform is well-recognised as one of the most reputed employers in the region, having created a thriving work culture with a high work-life balance that gives a sense of freedom and opportunity to grow.

Job Summary

We are looking for a Marketing Executive with 2-3 years of experience in webinars, events, and campaign execution to join our marketing team.

This is a hands-on role focused on executing webinars, events, podcasts, and related marketing campaigns. You will work closely with the marketing, content, and BDR/Sales teams to drive registrations, engagement, lead nurturing, and pipeline contribution.

The ideal candidate is organized, creative, proactive, and comfortable taking ownership of multiple campaigns and event-related activities. You should enjoy experimenting with new ideas, working across channels, coordinating with multiple stakeholders, and using data to improve outcomes.

Responsibilities

Own webinar execution , from promotion and registrations to post-event nurture and follow-up.
Plan and execute webinar promotions across LinkedIn, communities, email, partner groups, and relevant third-party channels.
Research and test new promotional channels and creative ideas to increase webinar reach and registrations.
Execute lead nurturing campaigns and track leads from registration and attendance through MQL, SQL, opportunity, and pipeline stages.
Work closely with BDR and Sales teams to ensure timely lead follow-up and support lead conversion.
Own the execution of Simform's podcast , experimenting with creative ways to expand its reach and audience.
Repurpose podcast episodes into social content, short-form videos, speaker content, and other promotional assets.
Develop speaker promotion kits and coordinate with speakers to encourage promotion of webinars and podcast episodes through their networks.
Support event operations and vendor coordination , including venues, happy hours, catering, printing, booths, website content, and other logistics.
Research and coordinate with vendors, manage quotations, timelines, deliverables, and event requirements , and ensure smooth execution.
Maintain campaign dashboards and provide regular reporting on reach, engagement, leads, conversions, and pipeline contribution.
Collaborate with internal teams and external partners to ensure campaigns and events are executed on time and to a high standard.
Bring a creative, proactive, and ownership-driven mindset , regularly proposing and testing new ideas to improve campaign and event outcomes.

Requirements

2-3 years of experience in marketing, preferably with hands-on experience in webinars, events, field marketing, demand generation, or campaign execution.
Proven experience in planning and executing webinars or virtual events , including promotion, registration, coordination, and post-event activities.
Experience promoting campaigns through LinkedIn, email, communities, partner networks, and other digital channels.
Basic understanding of lead generation, lead nurturing, MQL/SQL, and marketing-to-sales handoff.
Experience working with BDR/Sales teams and coordinating lead follow-up.
Experience with event logistics and vendor management is preferred.
Strong organizational and project coordination skills, with the ability to manage multiple activities and deadlines simultaneously.
Comfortable working with campaign data, dashboards, and performance reports.
Strong written and verbal communication skills.
Ability to work independently while collaborating effectively with multiple stakeholders.
A creative and experimental mindset with the curiosity to explore new channels, formats, and approaches.
Strong sense of ownership and accountability for assigned campaigns and deliverables.